Product Management & Commercial Intelligence Analyst - Linear Technologies

Rexroth • Pineville, NC

18h • Onsite

About The Position

Bosch Rexroth is seeking a Product Management & Commercial Intelligence Analyst to join its Linear Technologies business unit in Pineville, North Carolina. The role works closely with the Business Unit Product Management team to increase awareness, interest, and demand for specific product technologies, while improving distributor satisfaction, loyalty, and retention.

The analyst identifies market opportunities and translates market, customer, product, and competitive intelligence into recommendations for Product Management and actionable information for Sales. The role qualifies early customer and application opportunities, supports commercial engagement, and connects market opportunities with Sales execution. It also serves as a link between Product Management, Sales, and other commercial functions, establishing feedback loops and supporting alignment on target markets, customers, applications, and growth priorities.

The position contributes to marketing strategy development and implementation of external product communication plans for assigned technologies. It coordinates technology-specific content, communications, and campaigns in accordance with brand guidelines; integrates content from central business units in Germany into North America; and uses online and offline channels to reach target audiences. The role collaborates with agencies, supports lead qualification and nurturing, reports on campaign performance and lead generation, manages a defined marketing budget, and adapts product content and promotions for platforms and distributors.

Requirements

• Bachelor’s degree in Business, Engineering, Marketing, Economics, Analytics, or a related discipline.
• 3–5 years of work experience in technical B2B marketing, product management, market intelligence, business development, commercial analytics, sales, or a related field.
• Proficiency in MS Office, including Word, Excel, PowerPoint, and Outlook.
• Proficiency in Adobe Creative Cloud, including Illustrator, InDesign, and Photoshop.
• Demonstrated expertise with LinkedIn, social media platforms, and marketing automation tools such as HubSpot or Mailchimp.
• Strong written and verbal communication skills, including the ability to create marketing copy for multiple media formats.
• Ability to understand technical product features, connect capabilities to customer applications, and translate them into compelling messaging.
• Experience managing campaigns, tracking KPIs, and analyzing campaign performance data.
• Excellent organizational and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.
• Proactive problem-solving mindset, strong judgment, and initiative in a collaborative, cross-functional environment.
• Fundamental financial acumen to manage and track marketing budgets.
• Willingness to travel up to 15% as needed.

Nice To Haves

• Knowledge of Bosch Rexroth linear technology products.
• German language skills.
• SAP experience.

Responsibilities

• Identify product portfolio gaps, unmet customer needs, and growth opportunities.
• Analyze market trends, customer applications, competitive offerings, and market positioning.
• Assess product-to-application fit across strategic target industries.
• Translate market insights into actionable recommendations for Product Management.
• Use market research and intelligence to benchmark Bosch Rexroth against competitors and maintain knowledge of technology differentiation.
• Identify and prioritize target customers and applications based on market potential, strategic fit, and product relevance.
• Develop qualified opportunities with Product Management and Sales, and support early customer and application qualification before commercial handoff.
• Build visibility into emerging market and customer opportunities and translate market and product intelligence into actionable information for Sales.
• Provide customer, application, product, and competitive insights to support commercial engagement.
• Connect identified market opportunities with Sales execution and track opportunities, barriers, and commercial outcomes.
• Serve as a link between Product Management, Sales, and other commercial functions; establish feedback loops and support alignment on growth priorities.
• Contribute to marketing strategy development and implement external product communication plans for assigned technologies.
• Drive top-of-funnel inbound marketing and integrate appropriate content and messaging from central business units in Germany into North America, harmonizing communications across mediums.
• Coordinate development and execution of technology-specific content, communication materials, and campaigns in accordance with brand guidelines.
• Use integrated online and offline marketing channels and select appropriate communication mix, content, and timing for target audiences.
• Coordinate public relations, editorial opportunities, social and paid media, event marketing content, technical product content, e-communications, videos, newsletters, and webinars, among other formats.
• Work with agencies to select media, content, and timing to maximize contacts, qualified leads, impressions, and other defined KPIs.
• Ensure generated contacts are qualified and nurtured toward becoming sales-qualified leads.
• Compile and maintain data, report on campaign and marketing activity results, and identify, track, and report lead generation.
• Manage spending within the defined budget and report monthly to key stakeholders.
• Integrate consistent product content, promotion strategy, and branding across platforms and media, with customization for distributors as needed.
• Support distributor-specific projects with communication materials.

Benefits

• The company promotes learning, growth, and development.
• The company describes flexibility and freedom to support work and home life.
• The company highlights challenging projects, supportive colleagues, international opportunities, and social responsibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level