Product Management and Strategy Lead

Omnipure Filter Company, Inc.•Caldwell, ID

About The Position

This role is responsible for defining and executing product-line strategy and roadmaps, translating market needs into practical solutions, and leading go-to-market strategies. The position involves serving as a strategic product leader across various departments, owning product positioning and messaging, and managing marketing priorities and execution. The role also includes leading the individual(s) responsible for tactical marketing execution, ensuring alignment with business objectives.

Requirements

5-7 years experience in product management, product strategy, or product marketing role within a manufactured or technical-product environment.
Demonstrated experience using customer, market, and competitive insight to shape product priorities, roadmaps, business cases, positioning, and commercialization plans.
Experience partnering with Engineering or product-development teams to convert market needs into product requirements and practical solutions.
Experience leading product launches and building alignment across multiple functions.
Strategic and analytical thinker who can convert insight into focused choices.
Commercially aware and customer-centered, with the ability to connect technical possibilities to market value.
Experience and comfort working with engineers, sales professionals, customers, channel partners, and marketers.
Strong product-positioning and messaging judgment, with the ability to direct creative execution.
Clear communicator and facilitator who creates alignment, decision clarity, accountability, and momentum across functions.
Comfortable operating in an evolving environment and establishing structure where processes are still developing.

Nice To Haves

Experience in water filtration, water treatment, OEM products, wholesale, distribution, food service, or an adjacent technical market is preferred.

Responsibilities

Create a mechanism for gathering and translating voice-of-customer, channel, competitive, technical, and market insight.
Quantify and prioritize opportunities using evidence, strategic fit, customer value, market attractiveness, commercial potential, and organizational capability.
Balance input from Sales with direct customer, distributor, industry, competitive, and third-party research to form an independent market view.
Establish product feedback loops that bring customer and competitive learning back into product strategy and design decisions specific to problems that customers are trying to solve.
Own product-line strategy and roadmaps across relevant OEM, food service, and distribution channels, aligned with business growth priorities.
Partner with Engineering and Operations to translate market needs into practical solutions that balance customer value, performance, cost, quality, and manufacturability.
Define target markets, customer needs, use cases, value propositions, and sources of differentiation for new and existing products.
Develop and sponsor business cases and product requirements that clarify the problem to solve, intended outcome, rationale, and measures of success.
Recommend where to invest, maintain, improve, simplify, or exit across the portfolio, including leadership of the SKU rationalization process.
Monitor product and portfolio performance and recommend improvements involving features, cost, manufacturability, positioning, or lifecycle decisions.
Serve as the strategic product leader across Sales, Engineering, Operations, Customer Experience, and Marketing to align product decisions, positioning, and commercialization efforts around customer and market needs.
Own product positioning, messaging architecture, value propositions, and competitive narratives.
Define the go-to-market strategy for product launches, including target audiences, channel approach, launch objectives, commercial readiness requirements, and measures of success.
Ensure positioning and messaging are understood and consistently activated by front-line commercial teams.
Partner with Sales to define product-training needs, customer-facing tools, and commercialization support, while delegating production of those materials to tactical marketing resources.
Evaluate market response and launch performance, capture learning, and adjust product or go-to-market strategy as needed.
Establish marketing priorities, messaging direction, content requirements, and approval standards for product datasheets, sales collateral, website content, launch communications, trade-show materials, and other marketing assets.
Review tactical deliverables for technical accuracy, consistency, brand alignment, customer relevance, and readiness for use.
Manage the individual(s) responsible for tactical marketing execution, ensuring priorities, workload, and deliverables align with business objectives.