Product Line Manager Cobra Golf

PUMA•Carlsbad, CA

6d•Onsite

About The Position

Develop a long-term strategy for the COBRA putter and wedge product line based on industry trends, competition, and market research. Act as focal point for all cross functional departments to drive product development from concept to end of life. Act as key contributor to the product roadmap calendar. Track all products throughout the development process. Review market research to identify trends in consumer needs, preferences, buying behaviors, or problems that may be solved by a new product offering. Lead product briefs and work with development teams to design new products that will meet customers’ needs and stand out in the marketplace. Build annual strategy plans that empower the cross-functional marketing team with deep understanding of the benefits and value of our products and marketing goals. Coordinate with sales teams to ensure that customers have adequate training on new products and services offered by the company. Participate in Design Reviews, provide insights, and drive product decisions through thoughtful discussion. Create and deliver product training and prelines to key accounts as needed. Travel and present to media and social influencers as needed on new products.

Requirements

2-4 years of product line management, retail experience or equivalent sales experience.
BS Degree in Business or equivalent technical experience.
Advanced working knowledge of MS Office applications Word, Excel, PowerPoint
Strong golf acumen in sales, product management, product marketing of golf equipment or like products.
Effectiveness in working independently and in a team setting.

Responsibilities

Develop a long-term strategy for the COBRA putter and wedge product line based on industry trends, competition, and market research.
Act as focal point for all cross functional departments to drive product development from concept to end of life.
Act as key contributor to the product roadmap calendar.
Track all products throughout the development process.
Review market research to identify trends in consumer needs, preferences, buying behaviors, or problems that may be solved by a new product offering.
Lead product briefs and work with development teams to design new products that will meet customers’ needs and stand out in the marketplace.
Build annual strategy plans that empower the cross-functional marketing team with deep understanding of the benefits and value of our products and marketing goals.
Coordinate with sales teams to ensure that customers have adequate training on new products and services offered by the company.
Participate in Design Reviews, provide insights, and drive product decisions through thoughtful discussion.
Create and deliver product training and prelines to key accounts as needed.
Travel and present to media and social influencers as needed on new products.