Product Lead

BusPasMontreal, QC

About The Position

BusPas is an innovative startup revolutionizing urban mobility by transforming everyday urban furniture—starting with bus stops—into intelligent, connected hubs for smart cities. We equip bus stops and related infrastructure with IoT sensors, edge AI computing, solar power, real-time displays, cameras, and two-way audio to create data-driven ecosystems that enhance public transit efficiency, improve multimodal transportation, promote sustainability, boost public safety, and pave the way for automated vehicle integration. BusPas takes a ground-up, infrastructure-centric approach. We build a collaborative digital platform (ORA Ecosystem) that makes advanced data, AI tools, and programs affordable for municipalities and transit agencies through shared urban assets. This enables cost-effective digital transformation, real-time insights for transit optimization, passenger experience improvements, and scalable smart city foundations. We are seeking a passionate Product Lead to lead the end-to-end product strategy and roadmap for BusPas’s core offerings. You will drive the development and evolution of our smart urban infrastructure solutions, focusing on integrating edge AI, IoT sensors, and multimodal transit applications. This is a high-impact leadership role in a fast-growing startup, where you’ll shape products that directly contribute to smarter, greener, and more equitable cities worldwide.

Requirements

  • Drive, Passion and mission focused
  • 5+ years of experience as a Product Manager or Product Lead, ideally in smart city, transportation tech, IoT, edge AI, or related fields.
  • Strong systems engineering background with proven experience in integrating hardware (sensors, cameras, edge devices), software, and large-scale infrastructure systems.
  • Passion for public transit, multimodal mobility, sustainability, and building solutions that improve urban life.
  • Experience working in startup environments, with the ability to thrive in ambiguity and drive outcomes with limited resources.
  • Excellent communication skills to engage with technical teams, city officials, transit operators, and executives.
  • Familiarity with agile methodologies, user-centered design, and data-driven product decisions.

Nice To Haves

  • Experience with AI/ML applications, computer vision, or deployments in public sector/municipal projects.

Responsibilities

  • Define and execute the product vision and roadmap for BusPas’s ecosystem, including smart bus stops, edge AI applications, data platforms, and MaaS (Mobility as a Service) tools.
  • Collaborate closely with engineering, hardware, and design teams to prioritize features that integrate system engineering principles for seamless hardware-software-system interoperability.
  • Lead user research, gather requirements from transit agencies, municipalities, and stakeholders to ensure solutions address real-world challenges like reducing bus delays, enhancing safety, optimizing multimodal flows, and supporting future automated vehicles.
  • Drive product launches, iterations, and scaling based on data insights, pilot feedback (e.g., from deployments in cities like Barcelona and New York), and market trends in smart cities.
  • Work cross-functionally to align product initiatives with business goals, including partnerships and solution with third party applications , and sustainable AI adoption.
  • Own KPIs around user adoption, system performance, data accuracy, and impact on transit ridership/sustainability metrics.
  • Stay ahead of the industry by analyzing market requirements and emerging trends in edge AI, IoT, and urban digital transformation.

Benefits

  • Be part of a mission-driven team that’s actively shaping the future of urban mobility.
  • Opportunity to lead transformative products in a high-growth startup, with direct impact on cities, citizens, and the planet.
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