Product Lead, Self Serve

Runway

6d•Remote

About The Position

Runway's self-serve product is the company's core engine and the front door to our brand. Millions of creators — filmmakers, designers, marketers, and small studios — come to Runway to generate and edit the most ambitious creative work being made today. As generative tools move from novelty to daily workflow, the opportunity in front of us is enormous: deepen what creators can do, win new professional audiences, and turn a fast-growing product into a compounding business through world-class product and growth craft. We're hiring a Product Lead to own the Self-Serve business end-to-end. You'll own the self serve revenue number, create the strategy, prioritize the portfolio of bets, and serve as the single front door for this business across the company. You'll start deeply hands-on as the primary PM, and grow a strong growth-oriented team as the business scales.

Requirements

7+ years in product management, including experiments in a consumer or prosumer self-serve business at meaningful scale. A track record of moving revenue and growth metrics, not just shipping features.
A GM mindset. You think in terms of the business, not just the roadmap. You're fluent in the economics of a subscription and consumption model, comfortable owning a P&L-style number, and you instinctively tie every bet to a hypothesis about how it moves the business.
Deep growth and monetization craft. Hands-on experience with pricing/packaging, conversion and retention optimization, lifecycle marketing, and high-velocity A/B experimentation. You know what good looks like and you've personally driven the loop.
Strong product taste and customer obsession. You must earn the trust of a discerning, taste-driven user base.
Comfort with rapid pace and high accountability culture. You move very fast, make decisions with incomplete information, and instinctively gravitate towards shipping experiments today, not writing docs for tomorrow.
Excellent written and verbal communication. You can make a sharp, written argument and tell a compelling launch story. You confidently assess the state of the business, call out challenges and articulate your plans to solve them.

Nice To Haves

Experience with creative, design, or content-creation tools is a plus.

Responsibilities

Own the self serve business. Carry the revenue North Star for self-serve (ARR), and the full funnel of self serve usage and growth.
Create and drive the strategy. Articulate the right-to-win thesis for self-serve and the portfolio of bets that backs it. Co-develop strategy with leadership and partners, then make clear, ambitious calls on where to invest and what to cut.
Drive high velocity experimentation. Run a high-velocity experimentation engine: many shots on goal, fast reads, faster learning. Experiments ship every day at Runway across pricing and packaging, lifecycle and growth loops, mobile growth, and agent-driven personalization flows.
Create new business segment. Identify opportunities to acquire and grow new segments of the business through self serve motions. Launch experiments to test and validate new 0>1 offerings.
Ship, hands-on. Talk to users every week, ship your own experiment PRs, and partner tightly with engineering, design, PMM, and growth marketing to create a continuious cycle of learning and improvements. You'll be in the details daily.
Build the team. Start as the primary IC DRI and hire PMs underneath you as the business grows, raising the bar on outcome orientation as you scale.