Data Analyst, SMB Self-Serve

Lyft•Toronto, ON

3d•CA$102,000 - CA$127,500•Hybrid

About The Position

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Data and analytics are at the heart of Lyft Business's products and decision-making. We're looking to hire a Data Analyst to support our Self-Serve segment — the fastest-growing part of Lyft's B2B portfolio, serving small and mid-size businesses across North America. This is a hands-on role for an analyst who is energized by turning product and customer data into insights that shape strategy — and who builds those insights on a foundation others can trust and reuse. You will be the dedicated analytical partner to the Self-Serve product team, measuring how new features — a redesigned signup experience, onboarding improvements, and lifecycle campaigns — drive customer activation and growth. You'll own the funnel from acquisition through engagement, define the metrics that matter, and deliver the insights that inform where the business invests next. The ideal candidate pairs analytical rigor with a builder's instinct — turning recurring questions into well-defined, reusable datasets instead of one-off answers — and can translate findings into a clear narrative for both technical and non-technical audiences.

Requirements

Degree (or related work experience) with a focus in analytics, statistics, economics, computer science, or other quantitative fields
3+ years of experience in a data analytics or business intelligence role, ideally in a product, growth, or B2B context
Proficiency in SQL — able to write structured and efficient queries on large data sets
Proficiency in a data visualization tool like Tableau, Looker, Mode, or similar
Comfortable using AI coding and analytics tools — LLM assistants, agentic SQL/analysis workflows — to accelerate extraction, exploration, and reporting, while reviewing and validating every query, result, and insight before it reaches stakeholders; you own the correctness of the output, not the tool
A track record of influencing business decisions through analysis, and an ownership mindset toward the metrics and datasets you build
Strong analytical skills with the ability to tackle ambiguous problems, break them down, and deliver clear, actionable insights
Excellent communication skills, with the ability to present complex data to a variety of stakeholders clearly and compellingly
A strong attention to detail and a commitment to data accuracy and integrity
Ability to collaborate across functions, manage competing priorities, and drive projects to completion

Nice To Haves

Experience with funnel analytics, conversion measurement, and A/B testing (preferred)
Experience with Python for data analysis and automation is a strong plus
Familiarity with modern data stack tooling (Airflow, dbt) is a plus

Responsibilities

Produce high-impact analyses on Self-Serve performance that directly inform product and go-to-market strategy
Own the Self-Serve funnel — acquisition, signup, onboarding, and engagement — building the dashboards and datasets that give the team real-time visibility into product health
Define what the team's core metrics mean and where they live, so every dashboard, report, and tool returns the same answer to the same question
Partner closely with Product and Engineering to validate instrumentation and surface data gaps before they distort the funnel or new features launch — catching the data quality issues that stay invisible until someone goes looking
Turn recurring reporting into well-defined, reusable datasets, replacing one-off queries with durable foundations others can build on
Identify recurring workflows worth automating, and help build the prompts, context, and guardrails that make AI analytics tooling reliable for the wider team
Conduct deep-dive analyses and design experiments to establish conversion baselines, measure business impact, and uncover the “why” behind performance trends
Partner with Data Science & Analytics, Marketing, and other cross-functional stakeholders to inform strategy and drive decisions
Translate insights into a cohesive narrative and present technical findings to senior leadership and non-technical audiences

Benefits

Extended health and dental coverage options, along with life insurance and disability benefits
Mental health benefits
Family building benefits
Child care and pet benefits
Access to a Lyft funded Health Care Savings Account
RRSP plan with company match to help save for your future
Flexible paid time off policy (salaried team members)
15 days paid time off, with an additional day for each year of service (hourly team members)
18 weeks of paid time off for new parents (biological, adoptive, and foster parents)
Subsidized commuter benefits and Lyft ride credits