Product & Growth Content Specialist

Vosker • Montreal, QC

9d • Onsite

About The Position

The Product & Growth Content Specialist plays a key role in shaping high-impact, conversion-driven messaging across SPYPOINT & VOSKER’s ecosystem bridging marketing, product, and user experience. Working under the strategic direction of the Director – Brand & Communications, this role focuses on executing and optimizing content across critical performance touchpoints, including advertising, eCommerce, CRM, and digital product interfaces. The role ensures messaging is clear, compelling, and aligned with established brand narratives and UX writing principles translating product features into effective, user-centric communication that drives acquisition, conversion, and retention.

Requirements

• 3 to 5 years of relevant experience.
• Fluency in both French and English is required, as the role involves frequent collaboration with partners and stakeholders outside of Quebec.

Nice To Haves

• Bachelor's degree in Communications, Marketing, or a related field (an asset).
• Experience in eCommerce
• Experience in UX Copywriting
• Experience in Email Marketing
• Experience with Figma
• Experience with Confluence
• Experience with Jira
• Experience with Microsoft Copilot
• Experience with Trello
• Experience with Adobe Creative Suite
• Experience with Google Analytics
• Experience with Microsoft 365
• Experience with SEMrush

Responsibilities

• Write and optimize campaign, promotional, and digital ad copy across channels
• Execute A/B testing initiatives and iterate based on performance insights
• Continuously refine messaging to improve engagement and conversion
• Develop and maintain product copy across PDPs, marketplaces, and online listings
• Support retail, packaging, and catalogue messaging
• Translate product features into clear, benefit-driven communication aligned with brand storytelling
• Create email and lifecycle content (acquisition, onboarding, retention)
• Execute automated flows and campaign messaging
• Support seasonal and promotional initiatives
• Execute and refine UX copy across app features and digital interfaces
• Apply UX writing guidelines and frameworks defined by the Senior Specialist
• Support feature naming and product language development
• Ensure consistency of terminology across user touchpoints
• Collaborate closely with Product, Brand, and Marketing teams
• Ensure alignment of messaging across campaigns, product, and customer journey
• Adapt messaging based on strategic direction and business priorities
• Analyze performance of messaging across channels
• Identify opportunities to improve clarity, engagement, and conversion
• Contribute to a data-driven approach to content optimization

Benefits

• A work environment where your ideas are valued and your ambitions can thrive.
• A dynamic workplace where no two days are the same.
• A wellness account to help cover expenses related to your well-being, hobbies, and personal interests.
• Free 24/7 access to virtual healthcare services and an Employee and Family Assistance Program (EFAP).
• A comprehensive group insurance plan, including vision and dental coverage.
• A group retirement savings plan (RRSP) with employer contributions.
• A parental leave top-up benefit for new mothers and fathers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level