Product Content Specialist

Agilent Technologies • Wilmington, DE

9d • $93,760 - $175,800 • Remote

About The Position

As a global leader in laboratory and clinical technologies, Agilent Technologies is passionate about bringing great science to life. Our commitment to quality and innovation supports cutting-edge life science research, patient diagnostics, and ensures the safety of water, food, and pharmaceuticals. As scientists and clinicians pursue small, everyday advances and life-changing discoveries, we provide trusted answers to their most critical questions and challenges. Leveraging more than 50 years of expertise, we create advanced instruments, software, and consumables supported by teams of highly skilled and knowledgeable people. With 18,000 employees around the world, our global reach and comprehensive solutions provide the most reliable and accurate results, as well as optimal scientific, economic, and operational outcomes. We work collaboratively with our customers on their journey to make a real difference in human lives. Our culture is founded on trust, respect, and uncompromising integrity, and we pride ourselves on being a dynamic and inclusive workplace that celebrates diversity and fosters innovation. We can’t wait for you to join us as we continue our mission to improve the world around us. Information about Agilent is available at Agilent.com.

Requirements

• Bachelor's or Master's Degree or equivalent.
• 4+ years relevant experience in digital marketing, content strategy or e-commerce.
• Proven experience with PIM systems and digital content platforms.
• Strong understanding of SEO principles and content optimization strategies.
• Experience supporting New Product Introductions (NPI) and M&A content integration.

Nice To Haves

• Proficiency in web analytics tools (e.g., BrightEdge, GA4, CrazyEgg) is a plus.
• Familiarity with generative AI and emerging content technologies is a plus.

Responsibilities

• Lead and maintain product data within the PIM system, ensuring data integrity and accuracy through regular audits and updates.
• Coordinate with IT and data teams to troubleshoot and resolve any data-related issues.
• Partner with teams in the creation and maintenance of high-quality product descriptions, specifications, images, and other content, ensuring consistency and accuracy across all platforms.
• Consult with product managers, marketing teams, and other stakeholders to gather and create necessary content.
• Submit and lead Service Desk requests to facilitate troubleshooting and resolution of content-related issues and/or completion of stakeholder requests.
• Partner with stakeholders in the creation and maintenance of high-quality non-PIM web elements associated with product category navigational pages.
• Collaborate with stakeholders in the creation and maintenance of high-quality Flexible Article Template pages.
• Submit and lead Service Desk requests to facilitate troubleshooting and resolution of WCS related issues and/or completion of stakeholder requests.
• Reference web elements on PIM related content.
• Partner with stakeholders/ SMEs to optimize product content for SEO to improve visibility, searchability, and ranking.
• Leverage platforms such as BrightEdge, GA4, CrazyEgg to optimize content.
• Keep abreast of process changes in the content ecosystem such as the use of generative AI, introduce to stakeholders, and integrate into Agilent content processes as needed.
• Keep abreast of new platforms in the content ecosystem such as new BrightEdge modules, introduce to stakeholders and integrate into Agilent content processes as needed.
• Implement best practices for content formatting and presentation.
• Regularly review and update content to reflect changes in product offerings.
• Leverage content investment to expand and measure the impact of content optimization across the organization.
• Develop strategic dashboards to monitor and analyze content performance.
• Generate reports on content effectiveness and provide recommendations for improvement.
• Track key metrics such as engagement, conversion rates, and search rankings.
• Assess competitor rankings and SEO.
• Work closely with PIM Analysts, the Publishing team, the Writing Center of Excellence, and the Localization team to ensure alignment of product content strategies.
• Provide training and support to stakeholder team members on product content requirements, usage, and best practices.
• Ensure stakeholders understand the effort required to support a high-quality digital content strategy and the positive impact it can provide.
• Communicate effectively with stakeholders to understand their content needs and requirements.
• Collaborate with stakeholders to understand new content needs and requirements including PIM hierarchy, website navigation, product attribution and web components.
• Collaborate with PIM Analyst team to implement new content needs and requirements.
• Collaborate with Content Colleagues to ensure consistency across Agilent.
• Assist in the creation and entry of high-quality product descriptions, specifications, and other content.
• Submit and manage Service Desk tickets to support NPI / M&A needs and requirements.

Benefits

• Eligibility for bonus
• Eligibility for stock
• Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level