Growth Content Marketing Manager

Bevi • Boston, MA

2d • $106,505 - $131,565 • Hybrid

About The Position

Bevi is seeking a Growth Content Marketing Manager to join their team as part of the paid and organic growth engine of Bevi's GTM strategy. This role will champion Bevi's paid and organic moat through SEO/AEO, paid content and creative execution, lifecycle email, paid web experience, and emerging owned channels. Working directly with the Head of Growth Marketing, the manager will translate brand positioning into high-converting copy, keyword-grounded content, and automated nurture systems that drive measurable pipeline. This role requires a blend of strategy and execution, involving building roadmaps and personally writing content for various platforms, as well as acting as the executional creative lead for paid media and owning the paid portion of bevi.co as a conversion surface.

Requirements

• Minimum 5-7 years in growth marketing, content marketing, or performance marketing, with at least 2 years in a role that spans both creative strategy and hands-on execution.
• Demonstrated results: Measurable impact on pipeline through content, paid creative, SEO, and/or lifecycle email - with specific examples of conversion improvement, organic traffic growth, or lead quality gains.
• Bachelor's degree in Marketing, Communications or a related field preferred.
• Proficiency with SEMrush or Ahrefs, HubSpot, GA4, Google Search Console and at least one landing page builder or CMS platform.
• Familiarity with paid social creative tools across Meta, LinkedIn, TikTok, and Google.
• Demonstrated ability to write high-performing copy across channels and formats - from TikTok hooks to LinkedIn headlines to long-form SEO content - with a clear command of what converts on each platform.
• Comfortable reading performance data, drawing conclusions, and translating them into creative and content decisions. Can build and present a paid creative performance readout without a data analyst doing the heavy lifting.
• Strong written and verbal communication skills, with the ability to brief creative teams, align with sales, and present strategy to leadership.
• Proven ability to work cross-functionally with performance, brand, sales, and data teams in a fast-moving environment.
• Ability to be in the office at least 2 days per week (Boston, MA)

Responsibilities

• Own Bevi's SEO and AEO/GEO strategy end-to-end from keyword research, technical audits, and backlink strategy to content briefs with the goal of building a durable organic acquisition channel that compounds quarter over quarter.
• Build and maintain a brand-relevant keyword strategy mapped to Bevi's core verticals, and establish Bevi's presence in AI-generated search responses (ChatGPT, Perplexity, Google SGE) by filling content gaps, structuring for entity recognition and FAQ schema, and treating AEO as a first-class growth channel alongside traditional SEO.
• Partner with web and data teams to ensure site architecture, page speed, crawlability, and schema markup are optimized; monitor competitor organic share and SERP shifts monthly.
• Own the end-to-end monthly creative brief process, segmenting by campaign, strategy, audience, value pillars, and asset specs across Meta, TikTok, LinkedIn, and Google and serve as the executional creative lead for all paid media channels, coordinating handoffs to comms, creative, and the agency via Monday.com.
• Write sharp, persona-specific ad copy across all paid channels and maintain a growing library of vertical-specific copy variants, every asset maps to a value pillar, a target segment, and a specific conversion goal.
• Own the monthly creative performance readout and a forward-looking paid content innovation plan - tracking which hooks, formats, and concepts drive the highest CTR and best downstream conversion by channel and vertical, and documenting upcoming creative hypotheses with expected outcomes.
• Develop and manage Bevi's website content calendar across blog posts, product pages, and vertical market pages, every piece grounded in keyword strategy, mapped to a buyer persona, and built to convert, not just to rank.
• Treat each target vertical as its own content experiment, maintaining a running view of organic coverage, keyword gaps, content performance, and conversion rate for each.
• Act as the hands-on lead for emerging owned and earned channels including Reddit, X, Threads, Bluesky, and YouTube — identifying where Bevi's target buyers are having conversations without Bevi and building a presence that earns trust.
• Own organic search analytics and reporting, delivering a monthly performance report that goes beyond rankings and traffic to surface pipeline influence and connect organic touchpoints to opportunities in Salesforce, including scroll depth, form fill rate, time-on-page, and downstream conversion to demo booked.
• Track and report on paid landing page and email program performance, surfacing conversion insights and the why behind performance shifts with clear next-step recommendations.
• Contribute organic paid content, and lifecycle hypotheses to the Master Growth Experiment Tracker.

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.
• Equity in the form of stock options
• Flexible spending accounts
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree