Product Experience Specialist (Bilingual Japanese)

Nintendo•Redmond, WA

4d•Hybrid

About The Position

The Product Experience Specialist supports product marketing campaign launches for assigned titles, projects, campaigns, game services, and account initiatives. This role is a trained product spokesperson who interacts with and presents products to internal teams, agencies, media, and consumers. The specialist supports product launch activities, community outreach, consumer messaging, branding, ongoing pre- and post-launch services, digital content, online account promotions, in-game events, competitions, and marketing campaigns. The role writes, proofs, and edits marketing materials, product summaries, scripts, and presentations; prepares product content outlines; and uses product knowledge and data-driven insights to inform campaign strategy. The specialist demonstrates and educates others about product features, monitors consumer reactions and PR effectiveness, prepares analytical and product evaluation reports, and collaborates with internal and external stakeholders. Responsibilities may also include supporting advertising production and high-profile launches, appearing in videos, livestreams, and demonstrations, and providing administrative and development coordination support. The position requires fluent English and Japanese. The specialist communicates with Japanese development teams, coordinates asset approvals and promotional plans, translates written and verbal communications, and interprets developer interviews with media. The role also calls for experience with Microsoft Copilot and other productivity technologies to improve workstream management and team efficiency. This is a hybrid position based in Redmond, Washington, with regular onsite work according to the division’s schedule and guidelines. It is not open to fully remote status. Applicants must be legally eligible to work in the United States; visa sponsorship is not available. A valid passport may be required for international travel.

Requirements

At least two years of related experience.
Good gameplay skills and the ability to identify key selling points and marketing opportunities.
Strong knowledge of Nintendo and Pokémon intellectual property, franchises, and games.
Excellent organizational skills, with acute attention to detail and accuracy.
Strong PC skills; Excel, PowerPoint, Microsoft Word, and MS Teams are preferred.
Ability to communicate effectively using multiple methods.
Ability to work with highly confidential information.
Ability to work independently with limited supervision.
Fluent English and Japanese, with strong spoken and written bilingual communication skills.
Working knowledge and experience in the job family, proficiency with current practices and procedures, and ability to broaden capabilities and knowledge.
Undergraduate degree in Writing, Communications, Business, a related field, or equivalent education and experience.
Japanese Language Proficiency Test (JLPT) N1 certification or equivalent abilities.
Legally eligible to work in the United States; visa sponsorship is not available.

Nice To Haves

Historical and current knowledge of the video game industry for home and mobile markets.
Familiarity with Japanese business practices.
A valid passport may be required for international travel.

Responsibilities

Support product launch activities, community outreach, consumer messaging, and branding initiatives.
Support planning and execution of pre- and post-launch services, digital content, online account promotions, in-game events, online and physical competitions, and ongoing marketing campaigns.
Write, proofread, and edit print and online marketing materials and internal product summaries.
Support writing and editing scripts for videos and presentations, including Nintendo Direct, trailers, and other consumer-facing media and marketing activities.
Assist other Nintendo of America departments with scripts, copy, and game demonstrations.
Prepare comprehensive product content outlines.
Use product knowledge and data-driven insights to influence campaign strategy and tactics.
Educate others about product features and demonstrate products to internal and external audiences.
Monitor consumer reaction and public relations effectiveness and provide analytical reports.
Collaborate with Nintendo Company Ltd., The Pokémon Company International, outside partners, internal teams, and media.
Review marketing materials for consistency with game content and campaign strategy, and route materials to the NCL Global Marketing team and TPCi for approval and feedback.
Evaluate products and services for quality and marketability and write product evaluation reports.
May back up the Product and Player Experience Lead for assigned games-as-a-service products.
Support and review advertising production, including television, digital, consumer-facing trailers, and print; may host or appear in videos.
May support complex, high-profile launches as part of a team working with leaders and senior specialists.
Demonstrate products in videos, livestreams, and live trade-show demonstrations.
Contribute to development coordination and communication and perform administrative duties.
Communicate with Japanese development teams, coordinate asset approvals, and communicate promotional plans.
Translate written and verbal communications, including emails, product evaluations, other documentation, and conference calls with development and promotions teams in Japan.
Use Microsoft Copilot and other productivity technologies to enhance workstream management, team efficiency, and scalable business operations.
Interpret developer interviews with media.
Provide support to the Product Marketing Team, the broader Product Development & Publishing Department, and related projects.
Assist with video and television commercial work as a product expert.