Product Experience Specialist (Bilingual Japanese)

Nintendo•Redmond, WA

4d•$39 - $63•Hybrid

About The Position

The Product Experience Specialist supports product marketing campaign launch activities for assigned titles, projects, campaigns, game services, and account initiatives. This trained product spokesperson interacts with and presents products to internal teams, agencies, media, and consumers. The role supports product launches, community outreach, consumer messaging, branding, ongoing services, digital content, online account promotions, in-game events, competitions, and marketing campaigns. The specialist writes, proofs, and edits marketing materials, product summaries, scripts, and product content outlines, and uses product knowledge and data-driven insights to inform campaign strategy. The role educates stakeholders about product features, monitors consumer reaction and PR effectiveness, evaluates products and services, and prepares reports. It collaborates with internal and external stakeholders, including Japanese development teams, and coordinates asset approvals and promotional plans. Bilingual duties include translating written and verbal communications and interpreting developer interviews with media. The position also supports advertising production, including TV, digital, print, and trailers; may host or appear in videos; demonstrates products in videos, livestreams, and live demos; and may support complex, high-profile launches. It provides support to the Product Marketing Team, the Product Development & Publishing Department, and related projects. The role is hybrid in Redmond, Washington, with regular onsite work and is not open to fully remote status.

Requirements

At least two years of related experience.
Good gameplay skills and the ability to identify key selling points and marketing opportunities.
Strong knowledge of Nintendo and Pokémon intellectual property, franchises, and games.
Excellent organizational skills with acute attention to detail and accuracy.
Strong PC skills; Excel, PowerPoint, Microsoft Word, and MS Teams are preferred.
Ability to communicate effectively using multiple methods.
Ability to work with highly confidential information.
Ability to work independently with limited supervision.
Fluent English and Japanese, with strong spoken and written bilingual communication skills.
Working knowledge and experience in the job family, including proficiency with current practices and procedures and expanded knowledge in the job family.
Undergraduate degree in Writing, Communications, Business, or a related field, or equivalent education and experience.
Japanese Language Proficiency Test (JLPT) N1 certification or equivalent abilities.
Applicants must be legally eligible to work in the United States; visa sponsorship is not available.

Nice To Haves

Historical and current knowledge of the video game industry for home and mobile markets.
Familiarity with Japanese business practices.
Valid passport may be required for international travel.

Responsibilities

Support product launch activities, community outreach, consumer messaging, and branding initiatives.
Support planning and execution of pre- and post-launch services, digital content, online account promotions, in-game events, online and physical competitions, and ongoing marketing campaigns.
Write, proofread, and edit print and online marketing materials and internal product summaries.
Support the writing and editing of scripts for videos and presentations, including Nintendo Direct, trailers, and other consumer-facing media and marketing activities.
Assist other Nintendo of America departments with scripts, copy, and game demonstrations.
Prepare comprehensive product content outlines and use product knowledge and data-driven insights to inform campaign strategy and tactics.
Educate internal and external audiences about product features and demonstrate products.
Monitor consumer reaction and PR effectiveness and provide analytical reports.
Collaborate with Nintendo Company Ltd., The Pokémon Company International, outside partners, internal teams, and media.
Review marketing materials for consistency with game content and campaign strategy, and route materials to the NCL Global Marketing team and TPCi for approval and feedback.
Evaluate products and services for quality and marketability and write product evaluation reports.
May serve as backup to the Product and Player Experience Lead for assigned GaaS products.
Support and review advertising production, including TV, digital, consumer-facing trailers, and print.
May host or appear in videos and support high-profile launches as part of a team working with leaders and senior specialists.
Demonstrate products in videos, livestreams, and live demos in trade show settings.
Contribute to development coordination and communication and perform some administrative duties.
Communicate directly with Japanese development teams, coordinate asset approvals, and communicate promotional plans as needed.
Translate written and verbal communications, including emails, product evaluations, documentation, and conference calls with development and promotions teams in Japan.
Use Microsoft Copilot and other productivity technologies to enhance workstream management, team efficiency, and scalable business operations.
Interpret developer interviews with media.
Provide support to the Product Marketing Team, the broader Product Development & Publishing Department, and related projects.
Assist with video and TV commercial work as a product expert.