Product Director, Market Development, Multiple Myeloma Marketing
About The Position
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine The Product Director will develop and execute brand specific market development strategy and tactics. In this role, you will be responsible for generating insights, shaping, and implementing market development initiatives & KOL strategy for assigned brands. This Product Director will work across multiple functions and teams, including brand marketing, field sales, Thought Leader Liaisons and other internal partners to help execute our key business initiatives for assigned brands within Multiple Myeloma.
Requirements
- A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program.
- Proven proficiencies in marketing, project management, and clear communication.
- Ability to travel up to 30%, which may include overnight and weekend travel.
Nice To Haves
- Experience in Oncology
- Previous sales experience
Responsibilities
- Lead Development of Market Development & KOL strategy in close collaboration with TLL team and brand team for assigned brands
- Lead KOL ID & influence mapping to shape KOL engagement plans
- Lead development of Third Party program strategy for assigned brands and partner with Thought Leader Liaisons (TLL) to execute programs
- Responsible for defining and tracking brand advocacy among target KOLs
- Develop & deliver TLL playbooks for assigned brands
- Ensures strategies, and tactics are developed and performed in close partnership with Brand Marketing, Sales, Medical Affairs, and key internal partners
- Partner with analytics and operations teams to track utilization and impact of market development initiatives as needed
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What This Job Offers
Job Type
Full-time
Career Level
Senior
