Product Director, Access Marketing, Caplyta
About The Position
Johnson & Johnson Innovative Medicine is recruiting for a Product Director, Access Marketing, Caplyta based in Titusville, NJ. Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. The Product Director of CAPLYTA Access Marketing is accountable for the development and execution of payer and access marketing strategies, including supporting key wins and innovative pull-through of managed care formulary status. The candidate will develop marketing strategies, direct marketing activities, design & gain approval of promotional materials, and plan & execute promotional programs to support interactions with providers and population health decision makers. The goal being to establish, sustain and optimize our access positions.
Requirements
- BA/BS required; MBA preferred.
- A minimum of 5 years of business, marketing and/or market access/payer/institutional experience in pharma/biopharma industry is required.
- A minimum of 5 years of demonstrated U.S market access marketing with proven performance is required.
- Demonstrated record of business results, a sense of urgency and big picture orientation with attention to detail.
- Strong cross-functional teamwork, collaboration, proactivity, and communication skills required.
- Ability to influence large/diverse teams without direct authority is required.
- Must be innovative, proactive, and strong analytically with excellent overall business sense.
- Must be capable of handling and prioritizing multiple priorities.
- Must demonstrate excellent leadership skills with the ability to work effectively in a cross-functional and unstructured environment.
- Demonstrated ability to think strategically.
- Advanced communication and presentation skills required.
Nice To Haves
- Neuroscience experience preferred.
Responsibilities
- Develop local level payer and access marketing strategies that shape perceptions and beliefs in the market.
- Partner with internal stakeholders to train various customer facing teams on the development and strategy behind key assets.
- Directly support customer-facing roles through by acting as a liaison between brand marketing and field execution of market access pull-through
- Build strong alliances with all marketing colleagues and cross-functional partners such as Sales, Brand Teams, Strategic Customer Group, Sales Learning & Development, Professional Education, Legal, Regulatory, Commercial Excellence, Agencies, and other key business partners.
- Drive market access pull-through for Caplyta across Commercial, Medicare and Medicaid channels within a defined geography.
- Analyze access and reimbursement data to monitor progress and develop plans to improve effectiveness/efficiency.
- Partner with market research to establish key insights for brand and market.
Benefits
- Consolidated retirement plan (pension)
- Savings plan (401(k))
- Long-term incentive program
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year (or 48/56 hours in CO/WA)
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
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What This Job Offers
Job Type
Full-time
Career Level
Senior
