Product Development & Marketing Manager

Nutrafol

2d•$120,000 - $130,000•Remote

About The Position

The Product Development & Marketing Manager is a hands-on product innovation marketer on Nutrafol’s Product Development & Marketing team. The role translates consumer insights, clinical science, and market trends into new products and line extensions across dietary supplements and topical hair care, guiding products from early concept through stage-gate development, launch, and post-launch management. Reporting to the Sr. Manager of Product Development & Marketing, this position works across a changing portfolio of supplement and topical cosmetic projects. It serves as a day-to-day cross-functional contact, partnering with teams across marketing, insights, education, growth, retention, retail, professional, creative, formulation, packaging, operations, supply chain, regulatory, legal, quality, and clinical and medical affairs. The role keeps projects aligned with strategy, schedule, and budget across direct-to-consumer, Amazon, healthcare professional, salon, and prestige retail channels.

Requirements

At least 5 years of experience in product development, innovation, and/or product marketing within supplements, OTC, beauty, or personal care.
Proven track record taking products from concept to launch through a cross-functional stage-gate process, ideally in an omnichannel business.
Experience conducting competitive analysis and product benchmarking and turning complex market and consumer information into clear, actionable recommendations.
Strong business acumen, including experience building business cases, forecasts, and pricing recommendations.
Working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims, including FDA, FTC, and NAD requirements and taking claims through Regulatory and Legal review.
Experience writing product, creative, and copy briefs that drive clear, on-strategy work.
Ability to translate complex scientific and technical information into clear, compelling, consumer-friendly language.
Strong organization and attention to detail, with the ability to manage multiple projects and shifting priorities in a fast-paced environment.
Advanced Excel and PowerPoint skills.
Excellent written and verbal communication and cross-functional collaboration skills.

Nice To Haves

Hair care or skincare experience.
SPINS, Circana, or Amazon data experience.

Responsibilities

Track competitor launches, formulations, ingredients, claims, clinical results, pricing, and packaging across supplement and topical hair care categories.
Build and maintain a centralized competitive intelligence hub with product benchmarks, claims and ingredient matrices, and pricing architecture.
Combine consumer research with competitive and product intelligence to develop opportunity assessments and product recommendations.
Deliver competitive readouts identifying threats and whitespace, and use findings to inform the innovation pipeline and roadmap.
Develop business cases for new concepts, including market sizing, consumer rationale, pricing, volume forecasts, and margin targets.
Execute stage-gate processes and deliverables for assigned projects from ideation and concept through development, commercialization, and launch.
Write product, creative, and copy briefs defining target consumers, benefits, claims ambition, format, and cost targets.
Develop product claims with Formulation and Clinical & Medical Affairs, and manage them through Regulatory and Legal review to approval for packaging, marketing, and launch materials.
Lead feasibility reviews with Packaging, Operations, and Supply Chain, confirming manufacturability, scalability, cost of goods, and margin; resolve issues affecting launch timing and raise risks as needed.
Develop product positioning, value propositions, naming direction, and core messaging in alignment with senior Product and Brand leadership.
Shape claims strategy with Clinical & Medical Affairs and Regulatory to ensure claims are compelling, substantiated, and compliant with FDA, FTC, and NAD guidelines.
Support development of product assets communicating efficacy and results, including clinical before-and-afters, certification content, and testing content.
Build integrated go-to-market plans with Brand Marketing, Growth, Retention, Retail, and Professional teams, tailored by channel and audience.
Brief Creative, Copy, and Packaging teams on launch assets.
Partner with Education to create sell-in materials, product training, and FAQs for retail partners, healthcare professionals, stylists, and Customer Experience teams.
Collaborate with Medical Affairs to ensure clinical and scientific validation is accurately reflected in marketing communications.
Track post-launch performance against KPIs and competitive response, share learnings, and recommend adjustments to positioning, claims, or assortment.
Work with the Sr. Manager to identify portfolio opportunities, including reformulations, line extensions, new formats, and updated claims.
Partner with Regulatory Affairs and Quality Assurance on compliance and product certifications for dietary supplements and topical/cosmetic products.
Proof packaging artwork and copy for accuracy, regulatory compliance, and brand alignment.