Product/Brand Portfolio Manager

GSK•Philadelphia, PA

2d•Hybrid

About The Position

GSK is seeking a Product/Brand Management Manager to shape strategy for key assets and own marketing plans. This role is part of GSK's commitment to achieving bold commercial ambitions, aiming for £40 billion in annual sales by 2031 through early intervention to prevent and alter the course of disease. The company's diverse portfolio includes vaccines, specialty medicines, and general medicines, with a focus on developing groundbreaking treatments. The Portfolio Strategy Manager for Anti-infectives will develop and lead marketing strategies for assets within this portfolio, reporting to the Director, Portfolio Strategy & Launch Lead, Anti-Infectives. This role also involves being the main brand owner for a core anti-infective product, leading both HCP and DTC strategy and go-to-market models. This is a strategically important role as GSK re-enters the anti-infective market.

Requirements

BS/BA with 4 years of marketing or relevant commercial experience
Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC)
Experience in pharmaceutical/life sciences industry
Project management experience
25% travel required
Experience of working in a matrix environment, cross functionally
Experienced stakeholder management

Nice To Haves

MBA Degree
Minimum 2 years in US biopharmaceutical marketing
Experience in US healthcare anti-infectives brand marketing
Demonstrated interpersonal skills and ability to build effective working relationships
Demonstrated leadership, proven decision-making, strategic thinking, problem-solving
Experience with primary and secondary market research
Demonstrated analytical skills with the ability to utilise market research to inform decision making.
Budget management experience
Experience implementing projects within pharma including copy approval experience
Experience managing external Agencies
Experience in both HCP and DTC strategy

Responsibilities

Owning strategy and execution of both professional and consumer marketing for a core asset within the anti-infective portfolio
Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
Supporting launch plans for selected assets in the Anti-Infectives portfolio, ensuring successful execution and market entry.
Drive external partnerships and innovation initiatives, including identification and testing of new opportunities to market our products differently and maximise our ambition
Set direction and ensure strategic alignment across functional stakeholder groups
Maintain detailed understanding of disease and competitive marketplace
Foster an environment of innovation, inclusion, challenge, trust and development