Product and Content Specialist

Chartered Professional • Toronto, ON

6d • CA$66,300 - CA$82,900 • Hybrid

About The Position

As Product and Content Specialist, you will lead research, planning, development and execution for CPA Ontario’s Professional Development Conference Portfolio, ensuring programs remain relevant, engaging and aligned to the evolving needs of the profession. This is an opportunity for a curious, strategic and well-connected content professional who thrives at the intersection of research, relationship-building and program design, and is energized by translating insights into meaningful learning experiences for members. Through ongoing engagement with subject matter experts, industry leaders, regulators, and members, you will build and maintain a strong network of content contributors while identifying opportunities to extend successful conference topics into other professional development offerings, including seminars, certificates, and on-demand learning.

Working closely with Product, Marketing, Events, Operations and Sponsorship, you will help play a key role in shaping and delivering a high-quality conference portfolio and supporting the development of future learning opportunities.

Some travel and occasional early morning or evening hours may be required to support conference execution.

Requirements

• An undergraduate degree in Business, Communications, Journalism, Marketing, Education or a related field, along with 3+ years of experience in content development, content strategy, market research, conference programming, professional education, media, publishing or a related field.
• Demonstrated ability to research emerging trends, identify market opportunities and translate insights into engaging content and learning experiences.
• Strong stakeholder engagement and relationship-building skills, with the ability to establish credibility and maintain relationships with subject matter experts, industry leaders and senior professionals.
• Excellent written and verbal communication skills, including interviewing, networking, facilitation and presentation skills.
• Strong project management and organizational skills, with the ability to manage timelines, dependencies and competing priorities across multiple concurrent conferences and initiatives.
• Strong analytical and critical thinking skills with the ability to synthesize research, feedback and market data into actionable recommendations, combined with a self-motivated, proactive approach and the ability to work independently while collaborating effectively across cross-functional teams.

Responsibilities

• Own the development of the annual conference content plan and content pipeline for CPA Ontario’s Conference Portfolio, working closely with the Director, Product Strategy & Innovation and key stakeholders to identify emerging trends, member needs, regulatory developments and business issues that inform conference themes, agenda topics and future content opportunities.
• Lead ongoing market research and stakeholder engagement to identify content, speaker and product opportunities, including environmental scans, competitive analysis and industry research; review attendee feedback, survey results, registration trends and market insights to evaluate conference performance and inform future programming and product decisions.
• Own CPA Ontario’s speaker and subject matter expert development strategy, including identifying, evaluating, recruiting and onboarding SMEs, industry leaders, regulators, academics and practitioners, and managing all speaker-related activities such as outreach, contracting, onboarding, content development discussions, briefing calls and ongoing relationship management.
• Build and maintain a strategic database of speakers and industry contacts to support current and future professional development initiatives across the portfolio, and leverage research findings to extend conference content into other learning modalities including seminars, certificates, on-demand learning and future product offerings.
• Develop conference themes, agendas, session formats, learning objectives, and content frameworks that align with member needs, emerging trends, and strategic priorities.
• Lead the conference development process from concept through execution, partnering with Marketing, Events, Operations, Sponsorship and Product teams to launch and deliver conference programs; lead conference planning meetings, maintain planning documentation, contribute to marketing messaging and promotional content, and serve as the primary content lead throughout the conference development lifecycle.

Benefits

• industry-leading benefits
• mental health resources
• savings programs
• a sustainable approach to how work gets done
• inclusion as a core part of how we operate
• a hybrid working environment, with three days a week on-site, complemented by 2 days of work-from-home time
• a one-time bonus towards a home office
• learning and professional development opportunities
• stretch projects
• secondments
• genuine paths for career progression

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level