Product Analyst

Crossmedia Inc•New York, NY

1d•Hybrid

About The Position

Crossmedia is building XMOS, a unified operating system to connect how teams plan, buy, report, and optimize media across all clients. The Product Analyst will be embedded in the XMOS Portal workstream, reporting to the XMOS Product Owner. This role involves understanding agency workflows across various departments (Planning, Investment, Programmatic, Analytics, Ad Operations, Media Operations, Finance) and translating these into clear, actionable product requirements. The Product Analyst will spend significant time interviewing teams, observing processes, identifying friction, and surfacing opportunities to improve the platform's reflection of the business's operational reality. The role also intersects with Foundational Data and AI & Automation workstreams, ensuring portal requirements consider data infrastructure and automation opportunities.

Requirements

2-3 years of experience in product analysis, business analysis, or a similar role where the core work was understanding how organizations operate and translating that into product or systems requirements
Demonstrated ability to conduct stakeholder interviews and synthesize qualitative input from people with varying levels of technical fluency, you can talk to a media planner and a data engineer in the same afternoon and extract useful signal from both
Experience creating process documentation (swimlane diagrams, user journey maps, service blueprints) that is clear, actionable, and actually gets used
Strong product requirements writing: user stories, acceptance criteria, functional specs that a development team can build against without ambiguity
Comfort working within agile product development workflows and contributing to backlog prioritization alongside a Product Owner
Data literacy: you can read an ERD, understand data flows, and discuss API integration points intelligently; you don’t need to write SQL, but you need to know what questions to ask about data

Nice To Haves

Experience in media, advertising, or marketing technology — familiarity with planning, buying, and reporting workflows is a significant advantage
Exposure to product analytics tools (Mixpanel, Amplitude, Pendo, or similar) for measuring feature adoption and user behavior
Experience working in environments where technology is being built to serve non-technical end users; you understand the translation layer required
Familiarity with data platforms (Snowflake, Tableau, or similar BI/analytics stacks) at a conceptual level

Responsibilities

Conduct structured interviews and working sessions with teams across Planning, Investment, Analytics, Ad Operations, Media Operations and Finance to map end-to-end workflows as they actually operate today
Create and maintain process documentation (swimlane diagrams, service blueprints, journey maps) that captures cross-functional handoffs, decision points, data dependencies, and pain points
Identify patterns across teams, where workflows converge, where they diverge for good reasons, and where divergence is just accumulated drift
Build and sustain trusted relationships with functional leads and practitioners so that discovery is collaborative, not extractive
Translate workflow insights into well-structured product requirements, user stories, acceptance criteria, and functional specifications that a development team can build from
Partner with the XMOS Product Owner to prioritize the portal backlog based on user impact, technical feasibility, and strategic alignment
Validate requirements with the practitioners who surfaced them, close the loop so teams see their input reflected in what gets built
Maintain a living requirements repository that evolves as workflows change and new clients onboard
Maintain defined touchpoints with the Foundational Data workstream to ensure portal requirements account for data availability, taxonomy standards, and infrastructure timelines
Coordinate with the AI & Automation workstream to identify workflows ripe for automation and ensure the portal surfaces AI-driven capabilities where they create the most value
Serve as the workflow context expert that both adjacent workstreams can draw on — you hold the map of how the business operates, which is essential context for infrastructure and automation decisions
Define and track adoption metrics for portal features post-launch — usage patterns, friction points, feature engagement
Use data to validate whether what was built actually solved the problem that was discovered, close the feedback loop between discovery and delivery
Identify underutilized capabilities and work with the Product Owner to determine whether the gap is awareness, usability, or fit

Benefits

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Tuition reimbursement
Learning & Development and training programs