Procurement Sr. Director - Global Media Procurement & Agency Performance

PepsiCo•Purchase, NY

17h•Onsite

About The Position

The Procurement Sr. Director - Global Media Procurement & Agency Performance will lead PepsiCo’s global media procurement strategy, driving transformation, innovation, and measurable business impact across all media investments. This role owns the end-to-end media category, from strategy development and agency ecosystem management to productivity frameworks and direct negotiations with global media owners and platforms. The Sr. Director is accountable for delivering cost savings, ROI, and supplier innovation, while embedding procurement as a strategic partner to Marketing, Finance, and the C-suite. Key Sub-Categories of Focus: Traditional Media: TV, radio, print Digital Media: Display, video, social, programmatic, search Biddable Media: Auction-based buying, real-time bidding Media Partnerships: Strategic relationships with major media owners Joint Business Planning (JBP): Direct partnership and negotiation with Google, Meta, Amazon, and other key platforms Agency Ecosystem Management: Global media agencies, holding companies Performance Measurement: Productivity frameworks, pay-for-performance, ROI analytics Strategic Audience Planning: Data-driven targeting and segmentation

Requirements

Bachelor’s degree required; MBA or advanced degree preferred.
15+ years in media procurement, investment strategy, or agency commercial leadership.
Proven track record of delivering enterprise-level productivity and ROI improvements.
Experience leading JBPs and direct negotiations with major digital platforms (Google, Meta, Amazon, etc.).
Expertise in global contract governance, remuneration models, and advanced analytics.
Strong executive presence and ability to influence C-suite and industry bodies.

Nice To Haves

Competencies: Strategic Vision & Commercial Acumen
Partnership & Negotiation Excellence (JBP focus)
Operational Excellence & Agility
Data-Driven Decision Making
Stakeholder Partnership & Influence
Innovation Leadership

Responsibilities

Architect and execute global media procurement strategy, aligning with business objectives and transformation agenda.
Lead Joint Business Planning (JBP) with strategic partners (Google, Meta, Amazon, etc.), negotiating commercial terms, innovation agendas, and partnership frameworks.
Own final decision rights for global media contracts, partnerships, and strategic initiatives.
Lead direct negotiations with CEOs of global media agencies and major media owners/platforms.
Oversee multi-disciplinary, global teams managing billions in spend and hundreds of suppliers.
Drive agency performance management, productivity frameworks, and pay-for-performance models.
Embed advanced analytics and digital transformation in media planning, investment, and measurement.
Build and maintain top-to-top relationships with global media partners, agency CEOs, and internal stakeholders.
Champion supplier-led innovation and continuous improvement across the media ecosystem.
Ensure compliance, risk management, and governance in all media procurement activities.