Private Events Coordinator

Four Seasons•Los Angeles, CA

1d•Onsite

About The Position

The Private Events Coordinator is responsible for driving revenue through the privatization of Culina’s unique spaces, including the Galleria, Spumante, Waterfall Patio, and both partial and full buyouts, as well as The Lounge and small private parties in LaOla. This role is focused on business development, relationship management, and revenue generation. The successful candidate will set and achieve monthly goals, with incentives paid according to actual monthly revenues consumed per month.

Requirements

Prior experience in hospitality sales, catering, private dining, restaurant events, luxury service, or event coordination preferred.
Strong sales mindset with the ability to prospect, negotiate, close business, and achieve revenue goals.
Excellent written and verbal communication skills, with a polished and professional client-facing presence.
Highly organized and detail-oriented, with the ability to manage multiple inquiries, events, deadlines, and follow-ups simultaneously.
Creative thinker with the ability to develop compelling event concepts and personalized client experiences.
Strong understanding of food and beverage operations, event logistics, and luxury guest expectations.
Ability to work collaboratively across departments and build strong internal relationships.
Comfortable with revenue tracking, sales systems, contracts, BEOs, and administrative follow-through.
Experience with Golden Sales & Catering or similar sales/catering systems preferred.
Flexible schedule required, including occasional evenings, weekends, and holidays based on business needs and event execution.

Responsibilities

Identify and target potential clients, including corporate, social, and luxury market segments, to generate private event business.
Develop a comprehensive prospecting strategy to drive revenue through private dining and event spaces within Culina, The Lounge and LaOla large party reservations.
Utilize various resources, including networking, partnerships, and community engagement, to solicit new business and maintain client relationships.
Generate, negotiate, and finalize contracts that ensure the achievement of monthly and annual revenue targets.
Develop and execute customized proposals and creative event concepts that align with client needs and Culina’s brand standards.
Actively participate in local networking events, hospitality industry gatherings, and community outreach to build brand awareness and client base.
Conduct site inspections, presentations, and follow-up meetings to secure bookings.
Achieve monthly revenue targets as outlined, including managing private dining sales, partial and full buyouts, and event packages.
Develop and maintain strong relationships with key accounts, including repeat clientele and high-profile guests, to ensure loyalty and repeat business.
Actively pursue up-selling opportunities, including beverage packages, menu enhancements, and additional event services.
Coordinate with the hotel’s Sales and Catering departments to ensure strategic utilization of event spaces and to maximize revenue opportunities.
Maintain accurate records of client interactions, contracts, and revenue tracking in the Golden Sales & Catering system.
Build and maintain long-term client relationships through excellent communication and personalized service.
Act as the primary point of contact for all private event inquiries, providing prompt and professional responses.
Collaborate with the Marketing and PR teams to develop targeted campaigns and promotional materials for private event offerings.
Handle client negotiations with creativity and flexibility to maximize revenue while meeting client expectations.
Lead the planning and execution of private events, working closely with the Culinary, Beverage and Operations teams to ensure seamless execution.
Provide personalized event coordination and on-site management.
Oversee the development of Banquet Event Orders (BEOs) and coordinate with all relevant departments to ensure accurate and detailed event execution.
Conduct post-event evaluations to capture guest feedback and identify improvements.