Principal UX Researcher, Consumer

Fetch•Remote,

10h

About The Position

Researchers at Fetch must be endlessly curious, expert collaborators, master storytellers, big picture thinkers, resourceful, risk-takers, AI-fluent, and team-players. By month 3, you will be embedded within your product area, familiar with the Fetch app, and have spent meaningful time with Fetch users. You will build working relationships with key PMs, designers, and data analytics partners, understand Fetch's business goals, and be fluent in the Growth team's existing behavioral data. You will have delivered your first Growth research study end-to-end, with findings that helped move a real decision forward, and identified the highest-leverage research opportunities within Growth, developing an initial roadmap. By month 6, you will be owning the research strategy for your product area, identifying through-lines across acquisition, activation, retention, resurrection, and referrals, influencing both project-level decisions and roadmap-level priorities, and mentoring designers and PMs to run their own evaluative research. By year 1, you will be recognized as a strategic thought partner by leadership and Fetch executives, shaping how Fetch thinks about its users across the full Growth funnel, having shipped foundational research that demonstrably changed product direction or business strategy, and helping define what great looks like for a growing research function.

Requirements

8+ years of industry UX research experience, with demonstrated impact at a strategic level
Mixed-methods fluency: you've independently led both qualitative studies (interviews, usability testing, diary studies, concept testing) and quantitative studies (Maxdiff, behavioral data analysis, using inferential statistics, benchmarking studies)
Hands-on experience with statistical analysis tools (R, SPSS, Python, or equivalent) and survey platforms (Qualtrics or equivalent) — comfortable running your own analysis without depending on a data analyst
Comfortable owning your own research operations end-to-end: participant recruitment, survey setup, scheduling, etc.
Active, demonstrable use of AI in your research workflow, with a clear perspective on where it helps and where it doesn't

Nice To Haves

Prior Growth research experience
Experience communicating research to executive stakeholders
Experience democratizing research or building enablement programs for designers and PMs
Comfortable with working in fast-paced environments
Consumer mobile app, loyalty, or e-commerce experience
A background in psychology, anthropology, cognitive science, HCI, statistics, behavioral economics, quantitative social science, experimental psychology, or a related human-centered or quantitative field

Responsibilities

Endlessly curious. You never stop at the first answer. You ask "why" until you find the insight nobody else was looking for, and you stay current on evolving methods and tools because the craft never stops moving.
Expert collaborators. You are equally comfortable presenting to executives as you are running a synthesis session with a junior designer.
Master storytellers. You know that stories drive decisions. Your reports, presentations, and workshops make people feel the experiences of the user, not just understand them.
Big picture thinkers. You triangulate quantitative and qualitative data, connect findings across projects, and tie individual insights to broader business strategy. You see the patterns no single study would surface.
Resourceful. You thrive in ambiguity and match rigor to the decision. You can recruit your own participants, and spin up your own surveys.
Risk-takers. You're willing to challenge assumptions — including leadership's — and you'd rather surface an uncomfortable truth early than validate a bad idea late.
AI-fluent. You're already using AI to amplify your research, and you have a real point of view on where it earns its keep and where human judgment is non-negotiable.
Team-players. Our secret sauce is our team dynamic; we don't have time for egos.
Identify the highest-leverage research opportunities within Growth and develop an initial roadmap that reflects them.
Own the research strategy for your product area.
Identify through-lines across acquisition, activation, retention, resurrection, and referrals — connecting findings that no single project would surface.
Influence both project-level decisions and roadmap-level priorities.
Mentor designers and PMs to run their own evaluative research with the right guardrails.
Be recognized as a strategic thought partner by leadership and Fetch executives.
Shape how Fetch thinks about its users across the full Growth funnel.
Ship foundational research that demonstrably changed product direction or business strategy.
Help define what great looks like for a growing research function: contributing to standards, repository, and shared practices.