Principal Technology Analyst, MarTech Platforms

Vertex Pharmaceuticals•Boston, MA

10h•Hybrid

About The Position

General Summary: The Principal Analyst will serve as a strategic liaison between Marketing stakeholders and technical delivery teams, ensuring that business objectives are translated into actionable technology solutions. This role focuses on enabling and optimizing the Marketing Technology ecosystem—including Marketing Automation, Customer Data Platforms (CDP), and Web technologies—while maintaining compliance with legal and privacy regulations in a highly regulated industry. The ideal candidate combines deep technical expertise with strong business acumen and solution architecture principles. Key Duties and Responsibilities: Business Engagement & Requirements Translation Execute the translation of defined business milestones, objectives , and KPIs from Marketing into clear, actionable functional requirements, ensuring all deliverables align with tactical project goals and enhancement roadmaps Coordinate and facilitate requirement s gathering, ensuring all technical and operational requirements are captured, refined, and ready for development to support ongoing platform enhancements and operational improvement Translate business requirements into development ready user stories and functional specifications in Jira, define clear acceptance criteria and traceability to sprint goals, and coordinate closely with offshore development teams to sequence work, remove blockers, and ensure on time , high-qual ity enhancement delivery. Technical Solutioning & Architecture: Apply solution architecture principles to design scalable, secure and compliant marketing technology solutions Ensure integration across platforms such as Salesforce Marketing Cloud, Tealium CDP, Acquia Web Ensure cross-functional solution architecture with downstream systems like Veeva CRM and Snowflake Stay ahead of industry trends in marketing technology, digital engagement, AI and data-driven personalization . Delivery Management: Collaborate with offshore Managed Service Providers (MSPs) to ensure timely and quality delivery of technical solutions. Oversee sprin t plannin g , backlog grooming and adherence to Agile methodologies. Compliance & Governance : Ensure all solutions comply with Global legal, privacy and data protection regulations related to collecting, storing and transmitting marketing data. Partner with internal compliance and security teams to maintain data governance and security standards. Stakeholder Communication: Act as a trusted advisor to Marketing stakeholders, providing insights on technology capabilities and limitations. Communicate technical concepts clearly to non-techn ical stakeholders.

Requirements

Strategic thinker with an enterprise-wide perspective.
Deep technical knowledge of Marketing Automation (Salesforce Marketing Cloud, Marketo), Customer Data Platforms (Tealium), Web Content Management (Acquia or similar CMS)
Strong understanding of solution architecture principles, including integration patterns and data flows.
Knowledge of AI capabilities and their application in marketing and web technologies
Familiarity with legal and privacy frameworks (GDPR, CCPA, HIPAA or equivalent) governing marketing data.
Ability to write clear, actionable user stories and acceptance criteria.
Excellent communication, stakeholder management and problem-solving skills.
Strong organizational and project and project management capabilities.
Very strong MS Office skills, including MS Project & Visio, Excel and PowerPoint experience
Experience in Agile methodology
Bachelor’s degree in Computer Science , Information Systems, Marketing Technology , or related field or relevant work experience .
6+ years of experience in Marketing Technology, IT or related fields
Proven track record of implementing solutions and driving adoption of platforms such as Salesforce Marketing Cloud, Tealium CDP and Acquia Web.
Strong understanding of pharma/life sciences compliance requirements (OPDP, HIPAA, GDPR, 21 CFR Part 11).
Hands-on experience with Agile delivery and managing offshore development teams.
Proven experience designing and integrating large-scale enterprise platforms across Marketing, CRM, and Data Platforms
Excellent communication skills with the ability to translate technical concepts into business value narratives.
Strong vendor management and cross-functional collaboration experience.
Strong problem-solving skills and the ability to work in fast-paced environments

Nice To Haves

Advanced degree (MBA or Master’s in Technology ) preferred b ut not

Responsibilities

Business Engagement & Requirements Translation Execute the translation of defined business milestones, objectives , and KPIs from Marketing into clear, actionable functional requirements, ensuring all deliverables align with tactical project goals and enhancement roadmaps
Coordinate and facilitate requirement s gathering, ensuring all technical and operational requirements are captured, refined, and ready for development to support ongoing platform enhancements and operational improvement
Translate business requirements into development ready user stories and functional specifications in Jira, define clear acceptance criteria and traceability to sprint goals, and coordinate closely with offshore development teams to sequence work, remove blockers, and ensure on time , high-qual ity enhancement delivery.
Apply solution architecture principles to design scalable, secure and compliant marketing technology solutions
Ensure integration across platforms such as Salesforce Marketing Cloud, Tealium CDP, Acquia Web
Ensure cross-functional solution architecture with downstream systems like Veeva CRM and Snowflake
Stay ahead of industry trends in marketing technology, digital engagement, AI and data-driven personalization .
Collaborate with offshore Managed Service Providers (MSPs) to ensure timely and quality delivery of technical solutions.
Oversee sprin t plannin g , backlog grooming and adherence to Agile methodologies.
Ensure all solutions comply with Global legal, privacy and data protection regulations related to collecting, storing and transmitting marketing data.
Partner with internal compliance and security teams to maintain data governance and security standards.
Act as a trusted advisor to Marketing stakeholders, providing insights on technology capabilities and limitations.
Communicate technical concepts clearly to non-techn ical stakeholders.