Principal MarTech Engineer
About The Position
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life. ALO Yoga is more than an apparel brand—it’s a movement in mindfulness, performance, and conscious living. As we expand globally, our data and technology platforms are evolving to power a unified, personalized, and real-time customer experience across retail, digital, and community touchpoints. Join a team shaping the intersection of wellness, fashion, and technology. At ALO, data isn’t just numbers—it’s the heartbeat behind immersive experiences, purposeful products, and global community connection. OVERVIEW The Principal Engineer – MarTech owns the technical design and evolution of ALO’s marketing-technology ecosystem. You’ll architect and implement scalable, data-driven systems that enable personalized marketing, real-time activation, and performance measurement across all channels. This role bridges data engineering, marketing operations, and software architecture to build the next-generation growth stack for a global lifestyle brand.
Requirements
- 12+ years in software or data engineering; 5+ years building or integrating MarTech systems at scale.
- Expertise in Multiple Marketing Cloud, , Snowflake/Databricks, AWS, and Python/SQL.
- Deep understanding of customer identity, tagging, attribution, and experimentation frameworks.
- Experience building real-time activation and personalization systems across multiple touchpoints.
- Strong communicator able to align technical and marketing stakeholders on architectural vision.
- Bachelor’s or master’s degree in computer science, Engineering, or related field.
Nice To Haves
- Experience in retail, fashion, or direct-to-consumer brands.
- Knowledge of AWS native services (Lambda, Glue, API Gateway, Step Functions).
- Exposure to ML-based recommendation, LTV modeling, or media-mix optimization.
Responsibilities
- Lead the technical architecture for ALO’s MarTech stack —CRM, marketing automation, personalization, and analytics.
- Define event streaming, identity resolution, and activation patterns across web, app, and retail.
- Design data flows between Redshift/Databricks, Braze and Bluecore marketing clouds, and paid media APIs.
- Establish engineering standards for privacy, metadata, and observability across MarTech pipelines.
- Build and scale APIs and streaming integrations (Kafka/Kinesis) for customer and campaign data.
- Automate audience segmentation, journey orchestration, and personalization logic.
- Drive system performance, reliability, and governance for campaign automation and measurement.
- Evaluate and integrate new AI-driven tools for attribution, experimentation, and creative optimization.
- Partner with Growth, Creative, and Data teams to translate marketing strategies into technical execution.
- Mentor engineers and lead cross-functional solution design reviews.
- Serve as the principal technical authority for marketing systems and architecture decisions.
- Contribute to a unified MarTech foundation powering ALO’s personalized experiences across all channels.
- Create real-time activation pipelines linking data, content, and customer intent.
- Build scalable infrastructure that fuses creativity and analytics — fueling ALO’s next decade of growth.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Number of Employees
501-1,000 employees
