Staff MarTech Engineer

Life360

6d•Remote

About The Position

We are looking for a Staff MarTech Engineer to serve as the technical architect behind our growth engine. In this role, you will bridge the gap between Engineering, Product, and Marketing. You will own the design, implementation, and maintenance of the tracking infrastructure that powers our user acquisition and retention efforts. You will not just "install tags"; you will architect complex, privacy-compliant data flows connecting our App and Website to major measurement partners (AppsFlyer, Firebase) and advertising ecosystems (Meta, TikTok, Google, Apple Search Ads). The US-based salary range for this position is $176k to $310k. The Canada-based salary range for this position is 204k to 287k CAD.We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Requirements

Experience: 7+ years in Software Engineering or Data Engineering, with at least 4 years specialized in MarTech/AdTech.
MMP Mastery: Deep, hands-on expert knowledge of AppsFlyer (SDK implementation, S2S API, validation rules, fraud protection).
Coding Skills: Proficiency in JavaScript/TypeScript for web tracking and familiarity with Swift/Kotlin for debugging mobile SDK integrations. Strong SQL skills for data validation.
Ad Tech APIs: Experience implementing Conversion APIs (CAPI) for Meta (Facebook), TikTok Events API, and Google Offline Conversions.
Tag Management: Expert-level mastery of Google Tag Manager (GTM) for both Web and Server-side containers.
Mobile Ecosystem: Deep understanding of the mobile attribution waterfall, SKAdNetwork, IDFA, GAID, and deep linking technologies.

Responsibilities

Design and maintain the end-to-end data telemetry strategy across iOS, Android, and Web platforms.
Lead the technical implementation of Mobile Measurement Partners (MMPs) specifically AppsFlyer and analytics suites like Firebase.
Architect robust Server-to-Server (S2S) integrations (CAPI) for Meta, TikTok, and Google to ensure signal resilience in a post-cookie/IDFA world.
Manage deep linking infrastructure (OneLink, Universal Links, App Links) to ensure seamless user journeys from ad click to app install.
Translate business requirements to data engineering requirements
Ensure measurement accuracy across Apple Search Ads (ASA), Google Search, and social channels.
Debug complex attribution discrepancies between internal databases, MMPs, and ad networks.
Implement and manage SKAdNetwork (SKAN) and Privacy Sandbox strategies to optimize campaign measurement on iOS and Android.
Serve as the technical guardian of user privacy, ensuring all tracking implementations comply with GDPR, CCPA, and Apple’s App Tracking Transparency (ATT) framework.
Manage Consent Management Platforms (CMP) and ensure signals are correctly passed to downstream advertising partners.
Act as the "Staff" level technical lead: mentor junior engineers, code review tracking implementations, and set standards for event taxonomy.
Partner with Marketing stakeholders to translate business requirements (e.g., "We need to track ROAS on TikTok") into technical specifications.

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products