MarTech Lead

Stitch Fix•San Francisco Bay Area, CA

21h

About The Position

We’re looking for a MarTech Lead to own the systems, integrations, and tracking that enable Growth Marketing and our business partners to operate with speed, precision, and confidence. You will manage our end-to-end tracking infrastructure, from Google Tag Manager to our Customer Data Platform, driving reliable client signals, scalable audience activation, and continuous innovation across the MarTech stack.

Requirements

You have 4-6+ years of experience in marketing analytics, MarTech, AdTech, or growth tracking roles.
You are a Google Tag Manager expert, including data layers, client-side and server-side tagging, and debugging tools.
You have strong experience with mobile app tracking frameworks (e.g., Firebase, MMPs).
You bring a deep understanding of CDPs (Blueshift a plus) and audience activation workflows.
You have hands-on experience with downstream platforms like LiveRamp and major ad platforms (Meta, Google, Pinterest, TikTok, etc).
You are skilled at translating complex technical details into clear, actionable plans for partners.
You love enabling teams with reliable data, automation, and scalable infrastructure.
You thrive in ambiguous and collaborative environments, proactively finding paths to progress.
You care about both data quality and speed-to-market, knowing when to optimize for each.

Responsibilities

Own end-to-end management of Growth Marketing tracking via Google Tag Manager (GTM)
Support both client-side GTM (data layer + tagging) and server-side GTM (server integration + API calls).
Implement, QA, and optimize tags, triggers, and variables.
Collaborate with engineering to manage and QA data layer payloads.
Troubleshoot and resolve data discrepancies between GTM, analytics, CDP, and ad platforms.
Own app tracking, including signal instrumentation and QA – a key enabler as we prioritize app growth.
Maintain and improve the data architecture of our CDP (Blueshift) to unlock richer personalization and efficient operations.
Partner with engineering, product, and channel owners to deliver high-impact initiatives on the MarTech roadmap.
Partner with product and brand marketing to holistically support new feature launches.
Configure and manage audience segmentation and activation across CDP, LiveRamp, and ad platforms.
Work closely with BI/Analytics to ensure clean data pipelines powering dashboards and reporting.
Support campaign measurement and attribution, ensuring marketing teams have trusted and actionable data.
Optimize ad trafficking and launch processes to accelerate paid marketing velocity.
Partner with Legal and Security teams on consent management and data governance (e.g., CCPA compliance).
Stay up to date on AI, personalization, privacy, MarTech, and AdTech trends to advise and evolve our ecosystem.