Principal Product Lead – MarTech AI

Bounteous•Dallas, TX

1d•$160,000 - $175,000•Remote

About The Position

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for todayâs complex challenges and tomorrowâs opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. We are seeking a high-impact Principal Product Leader to serve as the visionary architect and chief evangelist for our AI-powered B2B MarTech suite. This is not a role for a traditional "feature manager." We need a growth-minded owner who can bridge the gap between cutting-edge Generative AI and enterprise-scale revenue impact. You will define the roadmap, own the productâs commercial success, and evangelize the future of AI-driven personalization to the worldâs most sophisticated marketing organizations.

Requirements

The AI Expert: You have a deep, intuitive understanding of LLMs, RAG, and NLP frameworks. You don't just know what they are; you know how to monetize them.
The Strategic Communicator: You possess the rare ability to command a room of engineers in the morning and a room of CMOs in the afternoon.
The Growth Mindset: You have a proven track record of taking products from "experimental pilot" to "enterprise-wide adoption.

Nice To Haves

The MarTech Veteran (nice to have): Youâve spent years navigating the Adobe/Salesforce/CDP ecosystems and know exactly where AI can disrupt traditional marketing silos.

Responsibilities

Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Act as the primary technical and strategic spokesperson for our AI suite. You will translate LLM complexities into a "value-first" narrative for C-suite stakeholders and enterprise clients.
Drive product-led growth (PLG) by deeply understanding the "jobs to be done" for modern marketers and turning those insights into compelling market stories.
Represent the product in industry forums and executive briefings, positioning our AI capabilities (RAG, content automation, predictive modeling) as the gold standard in MarTech.
Own the multi-year product vision. You aren't just shipping features; you are building a proprietary AI ecosystem that redefines content generation and personalization.
Balance aggressive innovation with technical feasibility, ensuring the roadmap focuses on high-growth levers that drive ROI and enterprise retention.
Lead the charge on ethical AI, ensuring our roadmap adheres to global data privacy (GDPR, CCPA) while maintaining a competitive edge.
Identify untapped opportunities within the MarTech stack (CDP, CRM, Creative Ops) to expand the productâs footprint and increase "stickiness" within enterprise workflows.
Lead a culture of "fail fast, scale faster." Use pilots and MVPs to validate AI models, then rapidly operationalize them for global scale.
Define and own the KPIs that matter: Product-Qualified Leads (PQLs), adoption velocity, and AI-attributed revenue growth.