Principal Product Manager - Martech & Personalization

Gen•New York, NY

1d•$165,000 - $190,000•Hybrid

About The Position

Gen Digital is the global leader in digital safety. More than 5 billion people are online - banking, learning, shopping and connecting. Our mission is to Power Digital Freedom - guarding online wellness to enable rich, full and safe digital lives. Gen blocks more than 14B threats a year, yet cyber criminals are getting more creative every day - leveraging LLMs, deepfakes, and targeting our identities. Our family of brands: Norton, LifeLock, Avast, Avira, AVG, CCleaner and Reputation defender protect over 500 million people worldwide. Ecommerce at Gen is the front-door - where people learn about cyber safety, how we can help them, then choose and purchase our products and services. The Ecommerce team at Gen is responsible for the overall browse, discover, purchase and retention customer experience across our brands globally. This is a multi-billion dollar, global, multi-site, multi-brand experience. Principal Product Manager - MarTech and Personalization Cybersafety is an evolving and competitive market, and Gen products are the leaders - best loved and reviewed by our customers. Our ecommerce experiences must evolve to represent the best of these products - highlighting customer benefits, product features and clear options for customers. As a Principal Product Manager in MarTech you'll help drive how customers understand our products - improving the relevance of our ecommerce experience.

Requirements

Bachelor of Computer Science, Engineering or related field.
You have a minimum of 5 years of experience.
A very strong product manager, with a track record of driving measurable outcomes, developing new features and experiments
You have rigorously prioritized possible enhancements, selecting those that will have the biggest impact to customer engagement and conversion; strong business acumen & quantitative skills guide your decision making
You have built personalization features at scale - i.e. on an ecommerce site with >$100M in annual revenue
You are curious about the evolution of the MarTech space - staying current on industry trends, developments, competitors
The ideal candidate has experience with every facet of a modern MarTech stack: identity, CDP, CMS, channel integration (email, paid, social, agentic commerce)
You model collaboration and partnership - especially with your data and engineering partners

Responsibilities

Identify opportunities to personalize the ecommerce shopping experience, particularly the content and storytelling, relevance based on what we know about our customers
Improve the integration with our customer systems of record - which are evolving - with a new CDP and analytics stack
Evaluate and improve our CMS implementation (AEM / AEM Cloud) to facilitate speed of experimentation and productionalization of experiments
Partner with engineering, data and analytics, architecture to improve how we can determine and drive site personalization and experimentation
Drive experiments and a learning agenda, contributing to revenue growth via a more relevant and compelling site
Integrate effectively with traffic generation channels - including paid search, social and SEO
Effectively leverage AI - in how you efficiently manage your product and in bringing AI-driven experiences into the product