MarTech & Personalization Lead

Smith • Columbus, OH

4d

About The Position

The MarTech & Personalization Lead will play a critical role in driving the strategy and delivery of Smith’s marketing technology solutions. This role sits at the intersection of technology, data, marketing automation, and client strategy. The ideal candidate is both a strong operator and strategic thinker who can shape forward-thinking personalization roadmaps while overseeing the implementation of key MarTech platforms. This role will ensure the successful design, delivery, and optimization of MarTech solutions while also contributing to Smith’s broader go-to-market strategy. A strong partnership with strategy, sales, and cross-functional leaders will be essential to define offerings, mature capabilities, and enable effective, data-driven customer engagement across the full customer lifecycle.

Requirements

• Demonstrated experience leading MarTech implementations across automation, CDP, loyalty and personalization platforms.
• Strong understanding of data strategy, customer segmentation, and measurement frameworks.
• Proven ability to translate complex concepts into actionable strategies for both technical and non-technical audiences.
• Experience building and scaling a MarTech or personalization capability within an agency or consulting environment.
• Excellent client communication skills, with the ability to influence at senior levels.

Nice To Haves

• Hands-on expertise with leading platforms such as SAP Emarsys, Kalyvio, Hubspot, Salesforce Marketing Cloud, Adobe Experience Platform, Braze, Iterable, or similar.
• A track record of delivering measurable improvements in customer engagement, retention, or revenue through personalization.
• Experience creating compelling, industry-leading case studies or thought leadership in the MarTech space.
• Ability to identify and cultivate strategic partnerships that enhance Smith’s MarTech capabilities.
• A passion for innovation and continuous improvement in marketing technology.

Responsibilities

• Oversee the implementation of key platforms including marketing automation, customer data platforms (CDP), loyalty and personalization technologies.
• Consult and guide clients on strategy, architecture, and implementation approaches for marketing technologies.
• Contribute to the sales & solutioning process supporting the sales and account teams by defining solution strategy, approach, estimates and pricing.
• Provide subject-matter expertise in evaluating MarTech tools, platforms, and solution options aligned to client goals.
• Execute successful implementation, rollout, and ongoing support of MarTech solutions for clients.
• Lead and advise on customer lifecycle marketing strategy, including segmentation, personalization journeys, and orchestrated campaigns.
• Identify data requirements and KPIs essential to delivering measurable client project success.
• Partner with leadership to shape capability development, offering strategy, and opportunities for revenue growth.
• Contribute to case studies and client references showcasing effective MarTech and personalization implementations.
• Monitor industry trends to ensure Smith remains ahead of emerging tools, technologies, and best practices.
• Define and evolve customer lifecycle marketing frameworks that drive retention, expansion, and long-term customer value across key client accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees