Principal Technology Analyst, MarTech Platforms

Vertex Inc. • Boston, MA

13d • Hybrid

About The Position

General Summary: The Principal Analyst will serve as a strategic liaison between Marketing stakeholders and technical delivery teams, ensuring that business objectives are translated into actionable technology solutions. This role focuses on enabling and optimizing the Marketing Technology ecosystem—including Marketing Automation, Customer Data Platforms (CDP), and Web technologies—while maintaining compliance with legal and privacy regulations in a highly regulated industry. The ideal candidate combines deep technical expertise with strong business acumen and solution architecture principles.

Requirements

• Strategic thinker with an enterprise-wide perspective.
• Deep technical knowledge of Marketing Automation (Salesforce Marketing Cloud, Marketo), Customer Data Platforms (Tealium), Web Content Management (Acquia or similar CMS)
• Strong understanding of solution architecture principles, including integration patterns and data flows.
• Knowledge of AI capabilities and their application in marketing and web technologies
• Familiarity with legal and privacy frameworks (GDPR, CCPA, HIPAA or equivalent) governing marketing data.
• Ability to write clear, actionable user stories and acceptance criteria.
• Excellent communication, stakeholder management and problem-solving skills.
• Strong organizational and project and project management capabilities.
• Very strong MS Office skills, including MS Project & Visio, Excel and PowerPoint experience
• Experience in Agile methodology
• Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, or related field or relevant work experience.
• 6+ years of experience in Marketing Technology, IT or related fields
• Proven track record of implementing solutions and driving adoption of platforms such as Salesforce Marketing Cloud, Tealium CDP and Acquia Web.
• Strong understanding of pharma/life sciences compliance requirements (OPDP, HIPAA, GDPR, 21 CFR Part 11).
• Hands-on experience with Agile delivery and managing offshore development teams.
• Proven experience designing and integrating large-scale enterprise platforms across Marketing, CRM, and Data Platforms
• Excellent communication skills with the ability to translate technical concepts into business value narratives.
• Strong vendor management and cross-functional collaboration experience.
• Strong problem-solving skills and the ability to work in fast-paced environments

Nice To Haves

• Advanced degree (MBA or Master’s in Technology) preferred but not required

Responsibilities

• Business Engagement & Requirements Translation Execute the translation of defined business milestones, objectives, and KPIs from Marketing into clear, actionable functional requirements, ensuring all deliverables align with tactical project goals and enhancement roadmaps
• Coordinate and facilitate requirements gathering, ensuring all technical and operational requirements are captured, refined, and ready for development to support ongoing platform enhancements and operational improvement
• Translate business requirements into development ready user stories and functional specifications in Jira, define clear acceptance criteria and traceability to sprint goals, and coordinate closely with offshore development teams to sequence work, remove blockers, and ensure on time, high-quality enhancement delivery.
• Technical Solutioning & Architecture: Apply solution architecture principles to design scalable, secure and compliant marketing technology solutions
• Ensure integration across platforms such as Salesforce Marketing Cloud, Tealium CDP, Acquia Web Ensure cross-functional solution architecture with downstream systems like Veeva CRM and Snowflake
• Stay ahead of industry trends in marketing technology, digital engagement, AI and data-driven personalization.
• Delivery Management: Collaborate with offshore Managed Service Providers (MSPs) to ensure timely and quality delivery of technical solutions.
• Oversee sprint planning, backlog grooming and adherence to Agile methodologies.
• Compliance & Governance: Ensure all solutions comply with Global legal, privacy and data protection regulations related to collecting, storing and transmitting marketing data.
• Partner with internal compliance and security teams to maintain data governance and security standards.
• Stakeholder Communication: Act as a trusted advisor to Marketing stakeholders, providing insights on technology capabilities and limitations.
• Communicate technical concepts clearly to non-technical stakeholders.

Benefits

• This role is eligible for an annual bonus and annual equity awards.
• inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
• From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees