Martech Business Analyst

The Cigna GroupBloomfield, CT
6d

About The Position

We are seeking a strategic, analytical contributor to join the Platform & Delivery Efficiency Team as a Workstream Analyst. This role is pivotal in translating business priorities into clear, actionable deliverables, supporting prioritization, and enabling value realization across delivery strategy and CDP initiatives.

Requirements

  • Hands‑on marketing technology experience with tools such as CDPs, ESPs, marketing automation platforms, or campaign orchestration systems preferred.
  • Proven ability to map MarTech data flows, translate marketing requirements into technical specs, and support implementation or integration work.
  • Experience in strategy, portfolio analysis, or business analysis within a cross-functional environment.
  • Demonstrated ability to translate business strategy into actionable plans and measurable outcomes.
  • Strong analytical skills; able to assess value, prioritize initiatives, and support trade-off decisions.
  • Excellent communication and stakeholder management skills.
  • Experience developing and maintaining roadmaps and dashboards.
  • Ability to work collaboratively across teams and influence without direct authority.
  • Familiarity with delivery frameworks, project management tools, and value realization methodologies.
  • If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

Responsibilities

  • Partner with business leaders and stakeholders to translate strategic priorities into actionable deliverables.
  • Document the ask, goals, requirements, measurable outcomes, and success criteria for each initiative.
  • Provide analysis to support prioritization, value realization, and trade-off decisions.
  • Identify and align with cross-functional teams required to deliver on strategic deliverables.
  • Ensure delivery teams have clarity on scope, success criteria, and expected outcomes.
  • Support intake of new requests and facilitate review and prioritization in Steerco forums.
  • Participate as a member of the delivery team, adding clarity and a path forward when requirements change or blockers arise.
  • Funnel shovel-ready work to delivery teams for estimation and scheduling/resource alignment.
  • Track progress and support reporting on KPIs and value delivery.

Benefits

  • Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs.
  • We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays.
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