Principal, Technical Product Manager- Merchandising
About The Position
The Principal, Technical Product Management is accountable for the strategy, roadmap, and end-to-end value realization of a Product Creation and Merchandising value stream. The role translates complex business opportunities into a multi-year product vision and prioritized roadmap, using technical and product expertise to evaluate solution approaches, architecture trade-offs, data requirements, and emerging technologies. Working across business leaders, Global Process Owners, Engineering, Architecture, Data, and AI teams, the role aligns investment and delivery decisions from discovery and experimentation through production, adoption, and scale. It focuses technology investment on high-value opportunities and delivers scalable products that improve line planning, assortment decisions, and go-to-market readiness with measurable business outcomes. This is an individual contributor role reporting to the Product Creation Technical Portfolio Lead. It leads cross-functional work through influence rather than direct reporting authority and has oversight of a dedicated squad executing prioritized initiatives. The role follows a hybrid schedule requiring four days in the Baltimore, Maryland, office each week. The employee must live within commuting distance of the headquarters. Travel is minimal, under 5% per year. No relocation is provided.
Requirements
- Bachelor's degree and typically 12 years of experience in technical product management, software development, or technical-adjacent roles in product development organizations; or a master's degree and typically 10 years of equivalent experience.
- Expertise in product strategy, discovery, multi-year roadmaps, prioritization, outcome measurement, and value realization.
- Experience with PLM technology and AI platforms such as Palantir's Foundry, Snowflake, Agentcore, and Bedrock, appropriate to the assigned portfolio scope, including supporting products designed from the ground up.
- Product Creation and Merchandising process knowledge appropriate to the scope, including product lifecycle management, line planning, assortment planning, product master data, and seasonal go-to-market readiness.
- Ability to connect investment decisions to business outcomes, adoption, and realized value across an enterprise technology portfolio.
- Deep understanding of product and software development, including the ability to evaluate architecture, integration, data requirements, and solution trade-offs.
- Deep understanding of AI prompt engineering and the application of AI, data, and automation to business workflows and product decisions.
- Ability to align senior stakeholders and lead cross-functional teams without direct authority; product leadership, technical depth, stakeholder-centered problem solving, and familiarity with Hyper Delivery Methods.
- Must reside within commuting distance of Under Armour's Baltimore, Maryland, headquarters.
Nice To Haves
- Advanced product management, cloud, data, AI/ML, or technology architecture certifications; these are not required.
Responsibilities
- Establish the multi-year product vision, strategy, and roadmap for a high-priority enterprise value stream, translating company objectives and business opportunities into product priorities and outcomes.
- Own the value thesis and success measures for the product portfolio, prioritize investments by expected business impact, and measure adoption, outcomes, and realized value.
- Partner with Engineering, Architecture, Data, AI, Security, and technology leaders to evaluate solution options and trade-offs involving business value, technical feasibility, scalability, risk, cost, and speed.
- Turn ambiguous opportunities into testable product hypotheses using discovery, prototypes, pilots, data, and user feedback to determine what to scale, change, or stop.
- Connect business processes, data, platforms, and products across organizational boundaries so product decisions support the end-to-end value stream.
- Influence senior business and technology leaders on opportunities, dependencies, trade-offs, risks, and investment priorities without relying on direct authority.
- Establish reusable Technical Product Management practices and mentor other TPMs in product strategy, discovery, roadmaps, prioritization, outcome measurement, and value realization.
- Lead a dedicated squad in executing prioritized initiatives.
Benefits
- Paid UA Give Back volunteer days to support local community initiatives.
- Under Armour merchandise discounts.
- Competitive 401(k) plan matching.
- Maternity and parental leave for eligible and FMLA-eligible teammates.
- Health and fitness benefits, discounts, and resources promoting physical activity and overall well-being.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
