Principal Software Engineer

Equinix•Toronto, ON

20d•CA$139,000 - CA$209,000

About The Position

Equinix's Digital Innovation Office is seeking a Principal Software Engineer - Marketing to lead and support key Marketing Technology transformation initiatives, including the Lead-to-Cash (LTC) cutover, consent and privacy architecture (Salesforce Privacy Center, Adobe AEM, GDPR consent withdrawal), Salesforce Data Cloud, MCAE-to-Marketing Cloud Advanced migration, and broader CRM modernization. This is a hands-on technical role requiring strong ownership, accountability, and the ability to drive complex, regulated initiatives from design through implementation and support. You will operate as a senior individual contributor and technical lead — architecting solutions and building them, not just overseeing them.

Requirements

10+ years of enterprise software engineering experience, with at least 8+ years focused on Salesforce and Marketing Technology platforms
Expert-level hands-on experience with B2B Marketing Automation — Pardot / MCAE and/or Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
Deep hands-on experience with Salesforce Data Cloud: Data Streams, Identity Resolution, Unified Profiles, Calculated Insights, Segmentation, Data Actions, and Activation
Proven experience designing and deploying Agentforce agents and prompt templates for customer-facing or internal use cases
Strong Salesforce development skills: Apex (Classes, Triggers, Batch/Scheduled, REST/SOAP callouts), Lightning Web Components, and Flows
Integration experience using REST/SOAP APIs and an iPaaS or data-orchestration platform
Ability to work autonomously, drive ambiguous initiatives to completion, and communicate technical decisions clearly to non-technical stakeholders
Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot)
Salesforce Certified Data Cloud Consultant
Salesforce Certified Platform Developer I or II

Nice To Haves

Hands-on experience with Marketing Cloud Next / Marketing Cloud Advanced (or a strong MCAE background with demonstrated ability to ramp quickly)
Experience implementing enterprise consent and privacy architecture — Salesforce Privacy Center, contact-point consent models, GDPR consent withdrawal, or equivalent CDP/CMP solutions
Experience leading or contributing to a major Salesforce org migration or platform consolidation program
Familiarity with 6sense, Openprise, or Qualtrics integrations in a B2B marketing context
Familiarity with CI/CD for Salesforce: SFDX, Git-based deployment pipelines, and automated testing frameworks
CRM Analytics or Tableau experience for marketing performance reporting
Salesforce Certified Agentforce Specialist
Salesforce Certified Marketing Cloud Account Engagement Consultant
Salesforce Certified Marketing Cloud Email Specialist or Developer
Salesforce Certified AI Associate

Responsibilities

Lead end-to-end design, development, and support of Salesforce and marketing technology initiatives across the Lead to Cash cutover and BAU roadmap
Design, develop, and support solutions across Salesforce Sales Cloud, Marketing Cloud (MCAE / MCA), and Data Cloud
Lead the Salesforce MCAE (Pardot)-to-Marketing Cloud Advanced migration, including automation flows, campaign automations, and form handlers
Build and support integrations between Salesforce, Marketing Cloud, Data Cloud, Qualtrics, 6sense, Openprise, AEM, and other enterprise systems
Support customer data unification, identity resolution, segmentation, and activation in Data Cloud
Drive legacy Salesforce migration (BAU-to-LTC) and platform consolidation initiatives
Troubleshoot complex integration, sync, data-quality, and deployment-pipeline issues across environments
Partner with Product, Marketing, Sales, Legal/Privacy, and Architecture teams to deliver scalable, compliant solutions