Principal Product Marketing Specialist, ICS

Westinghouse Electric Company, LLC • Cranberry Township, PA

10d • $103,200 - $129,000 • Remote

About The Position

As a Principal Product Marketing Specialist, ICS you will be responsible for facilitating, developing, and coordinating Instrumentation & Control (I&C) digital marketing content. You will serve as the central content and execution interface for the I&C organization—ensuring, accurate, and high‑quality inputs that align with established brand strategies, messaging frameworks, and communication standards. You will report to the Interim Senior Director, Strategic Marketing and work remote. 100% Remote role.

Requirements

• Bachelor's degree or equivalent experience. Engineering, Business, Marketing, Communications degree preferred.
• 7+ years of relevant professional experience in product marketing or marketing communications within a technical or industrial environment
• Experience translating product strategy and technical concepts into clear, customer‑focused messaging and communication assets
• Experience collaborating across multiple regions, products, and cross‑functional teams to support global customers
• Experience leading large, cross‑functional projects, including fixed‑deadline deliverables such as conferences, external communications, or multi‑channel campaigns
• Willingness to travel up to 10%

Responsibilities

• Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets.
• Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions.
• Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging.
• Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning.
• Partner with Marketing and Corporate Communications teams to support publication of external media and communications.
• Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement.
• Communicate technical value proposition for product offerings within the ICS product portfolio.
• Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support product capture goals.
• Navigate and coordinate interaction of corporate functions that are touch points to product management (Finance, Legal, Quality, and Supply Chain).
• Lead end‑to‑end execution of all I&C conferences and industry event including planning, content coordination, partner understanding, and delivery deadlines.
• Partner with I&C Engineering to ensure conference content reflects current offerings, roadmap, and differentiation.
• Be the steward of common narratives, value propositions, and positioning across all internal and external communications.
• Support quarterly internal I&C newsletters, ensuring agreement on priorities and leadership messaging.

Benefits

• Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
• Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members
• 401(k) with Company Match Contributions to support employees' retirement
• Paid Vacations and Company Holidays
• Opportunities for Flexible Work Arrangements to promote work-life balance
• Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers
• Global Recognition and Service Programs to celebrate employee accomplishments and service
• Employee Referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: Associate degree