Principal Product Marketing Manager

Circle•Salt Lake City, UT

1d•Remote

About The Position

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Circle is committed to visibility and stability in everything they do, expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for their success and their employees live by company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. They have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder. The Circle Digital Assets Product Marketing Management (PMM) team shapes and brings to market digital asset solutions that meet the evolving needs of customers and partners globally. The team partners cross-functionally to refine offerings based on market insights, emerging opportunities, and strategic partnerships. The team owns positioning and go-to-market strategy for products including USDC, EURC, USYC, Circle Mint, and emerging digital asset services, while supporting the expansion of Circle’s global banking network. Through data-driven decision-making and strong market insight, the team drives adoption and strengthens Circle’s leadership in digital asset solutions. This role will lead product marketing for Circle’s Digital Assets product pillar, defining how products are positioned, launched, and adopted globally. It involves partnering closely with Product, Business Development, and Marketing to shape go-to-market strategy, influence product direction, and deliver high-impact launches. This role requires both strategic thinking and hands-on execution, translating complex financial and blockchain concepts into clear, compelling narratives that resonate with customers and drive measurable business outcomes.

Requirements

8+ years of product marketing experience, including ownership of go-to-market strategy, product launches, and positioning
Experience in fintech, payments, crypto, or financial services, with strong understanding of market dynamics and customer needs
Proven ability to translate complex technical concepts into clear, compelling customer-facing narratives
Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Marketing, and Business teams
Strong analytical skills with experience using data to inform strategy, positioning, and go-to-market decisions
Experience leading large, ambiguous projects with high ownership and accountability

Nice To Haves

Experience in crypto or blockchain ecosystems, including stablecoins, digital assets, or payments infrastructure
Familiarity with institutional financial products, trading, treasury, or liquidity management solutions
Experience working in high-growth or rapidly evolving environments with global product launches

Responsibilities

Lead product marketing for Circle’s Digital Assets product pillar, defining how products are positioned, launched, and adopted globally
Partner closely with Product, Business Development, and Marketing to shape go-to-market strategy, influence product direction, and deliver high-impact launches
Translate complex financial and blockchain concepts into clear, compelling narratives that resonate with customers and drive measurable business outcomes
Define and execute end-to-end go-to-market strategies for digital asset products, from market validation through launch and post-launch optimization
Develop clear, differentiated positioning and messaging that articulates the value of Circle’s digital asset solutions across key customer segments
Partner with Product to influence roadmap priorities using customer insights, competitive intelligence, and market trends
Lead global product launches, coordinating cross-functional teams to ensure successful execution and adoption
Build sales and partner enablement materials, including training, narratives, and customer-facing content to drive revenue and usage
Own competitive intelligence efforts, delivering actionable insights that inform strategy and strengthen market differentiation
Drive strategic, cross-functional initiatives that expand Circle’s digital asset ecosystem and accelerate growth across products and markets