Principal Product Marketing Manager, Nonprofits
About The Position
GoFundMe is seeking a strategic, growth-obsessed Principal Product Marketing Manager to lead product marketing for its nonprofit growth initiatives. This role operates at the intersection of consumer and B2B, focusing on how nonprofit organizations discover, adopt, and champion new platform features, while also influencing how these features are presented to donors and supporters. The position involves close collaboration with cross-functional teams including Product, Sales, Account Management, Customer Experience, Comms, Legal, and Data to bring new capabilities to market. Responsibilities include managing feedback loops, iteration cycles, and developing the long-term narrative to build nonprofit trust. This is a leadership role responsible for shaping the platform narrative, influencing product and business strategy, and enhancing go-to-market approaches for both product-led and sales-led motions. The role requires serving as the voice of the market and customer at the leadership level, providing insights to inform product development, positioning, and adoption strategies. The Principal Product Marketing Manager will act as a senior thought partner to Product, Design, Sales, Customer Success, and Executive Leadership, ensuring alignment and translating product strategy into clear, differentiated positioning within the nonprofit technology sector. Candidates should be located in the San Francisco Bay Area, with an in-office requirement of 2-3 days per week.
Requirements
- 8-12+ years of B2B Product Marketing experience, ideally in SaaS or hybrid PLG + sales-led environments.
- Demonstrated success shaping product strategy and influencing executive stakeholders beyond traditional launch execution.
- Proven ability to lead complex, cross-functional go-to-market initiatives with measurable business impact.
- Exceptional positioning and storytelling skills. You translate complexity into strategic clarity and compelling narratives.
- Highly analytical and data-driven, with experience defining success metrics, modeling impact, and influencing roadmap decisions.
- Comfortable operating in ambiguity and driving structure, alignment, and forward momentum.
- Strong executive presence with experience crafting high-quality strategic documents and presentations.
- Experience mentoring or leading other PMMs and raising the bar for the broader team.
Nice To Haves
- Experience marketing to nonprofit, mission-driven, or vertical SaaS audiences is a strong plus.
- Familiarity with tools like ClickUp, Figma, Salesforce, Amplitude, Gong, and competitive intelligence platforms (Crayon/Klue) is a plus.
Responsibilities
- Define and own the overarching go-to-market strategy for key areas of the GoFundMe Pro platform, from early product ideation through launch, scale, and optimization.
- Partner deeply with Product leadership to influence long-term roadmap prioritization using qualitative and quantitative insights from customers, prospects, market research, and revenue performance data.
- Drive strategic alignment across Growth, Demand Gen, Sales, and Customer Success to deliver integrated, high-impact launches supporting both product-led and enterprise sales motions.
- Build and steward the differentiated story that ties together various experiments, products and use cases into one coherent promise: we make nonprofits look great to their supporters. Translate that narrative into messaging, positioning, and proof across every surface our nonprofits, supporters, and partners encounter.
- Lead GTM for the new program that brings GoFundMe’s supporter base to qualifying nonprofits, from naming and positioning through launch, adoption, and the experiments that scale it. Partner with Product to shape what ships, not just how it’s announced.
- Build the motion that finds, develops, and stages nonprofit customer voices to serve as credible advocates.
- Partner deeply with Product, Engineering, Nonprofit Partnerships, Account Leads, Brand, Lifecycle, Research, and Comms, bringing data, customer truth, and a clear point of view to make the company smarter about supporters.
- Serve as the connective strategic leader across Product, Sales, Customer Success, Growth, and Marketing ensuring alignment on what we’re building, why it matters, and how success is measured.
- Partner with Comms to shape leadership POVs, platform storytelling, Giving Season strategy, and other high-visibility market moments.
- Act as the connective tissue between B2B and Consumer launches, ensuring unified value propositions and proof points across Pro and Consumer experiences.
- Act as a multiplier for the broader Product Marketing team by setting standards, mentoring peers, and elevating the craft of product marketing across the organization.
- Identify and drive high-impact, ambiguous initiatives that unlock new growth opportunities, improve customer outcomes, or strengthen competitive positioning.
Benefits
- Competitive pay
- Comprehensive healthcare benefits
- Financial assistance for hybrid work
- Financial assistance for family planning
- Generous parental leave
- Flexible time-off policies
- Mental health and wellness resources
- Learning, development, and recognition programs
- Contribution to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
- Volunteering and Gives Back programs
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
