Principal Product Manager, Marketing

Comcast • Philadelphia, PA

5d • Onsite

About The Position

This role owns and evolves the platform strategy and roadmap for Comcast's marketing technology ecosystem which power customer acquisition, engagement, personalization, and lifecycle marketing across digital channels. The organization is actively transforming its marketing technology stack, including adoption of modern platforms that enable generative content management, 1:1 personalization, and AI-powered decisioning. The Product Manager defines how these platform architectures and capabilities will evolve, sets priorities across capability investments, and supports delivery with architecture, engineering, and technical operations. The ideal candidate is expected to translate marketing strategy into platform capability, reduce tool fragmentation, and coordinate across channels to keep customer communication connected.

Requirements

• 10+ years in product management, focused on marketing technology, customer communications, and digital engagement platforms
• 5+ years leading platform strategy with cross-functional stakeholder management at Director+ level
• Working knowledge of marketing technology ecosystems including CDPs, campaign management, journey orchestration, content management, and analytics
• Experience with Adobe marketing platforms (e.g., Adobe Experience Platform, Journey Optimizer, Real-Time CDP, GenStudio) or equivalent enterprise marketing technology
• Familiarity with AI-driven marketing capabilities including generative content, personalization, and audience segmentation
• Strong understanding of customer journeys, marketing operations, and data flows
• Experience with personalization, segmentation, and experimentation infrastructure at scale
• Comfort translating marketing strategy into platform capability and measurable outcomes
• Experience operating in a platform or capability-team model, not just project-based delivery
• Ability to collaborate with architecture, security, and data teams
• Clear executive communication and ability to align business marketing, creative, and engineering teams
• Track record on large-scale marketing platform migrations, consolidations, or vendor transitions
• Campaign Management -- Multi-channel campaign orchestration, audience targeting, scheduling, A/B testing, performance measurement
• Journey Orchestration -- Lifecycle journey design, trigger-based engagement, cross-channel sequencing, real-time decisioning
• Message Delivery -- Email, push, SMS, RCS, in-app infrastructure, deliverability optimization, throttling, compliance controls
• Creative & Content Management -- Asset management, template systems, dynamic content assembly, generative content workflows, workflow automation
• Customer Communications -- Transactional and regulatory communications, preference centers, consent management, opt-out compliance
• Insights & Analytics -- Campaign attribution, engagement analytics, funnel instrumentation, dashboards, data integration
• Employees at all levels are expected: Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Nice To Haves

• Content Personalization
• Cross-Functional Leadership
• Data-Driven Marketing
• Strategic Planning

Responsibilities

• Represent the voice of the customer throughout the platform lifecycle, ensuring alignment with customer experience objectives
• Coordinate with cross-functional teams to secure buy-in for delivering end-to-end customer experiences
• Own the platform roadmap and prioritized backlog for marketing systems: campaign management, message delivery, journey orchestration, customer communications, content management, and analytics infrastructure
• Define platform and capability requirements based upon business roadmaps, volume growth projections, resiliency targets, and total cost of ownership
• Partner with engineering leads and architects to turn platform direction into delivery plans
• Lead the platform transformation to modern marketing technology, including migration planning, vendor integration, and capability rollout
• Ensure platforms meet privacy, consent, and compliance requirements, including consent management and data governance
• Advance journey orchestration and personalization platform capabilities, including targeting, segmentation, experimentation, and closed-loop optimization
• Maintain capability-level roadmaps tied to outcomes such as campaign effectiveness, deliverability, engagement, and cost
• Find and act on opportunities to consolidate legacy marketing systems. Reduce fragmentation and operational overhead
• Manage cross-platform dependencies with Customer Engagement channels, Sales, and Customer Finance for coordinated customer communication
• Use campaign analytics, deliverability metrics, and experimentation to inform platform decisions
• Partner with analytics teams to define KPIs, dashboards, and success metrics
• Conduct feasibility assessments and capability gap analyses to support platform viability and investment decisions
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal