Principal Product Marketing Manager

Postman•San Francisco, CA

5h•Onsite

About The Position

Postman is seeking a self-motivated Principal Product Marketing Manager to join their team. This role is responsible for developing compelling positioning and messaging for Postman's services, enabling the revenue team to educate customers on Postman's capabilities. The Principal Product Marketing Manager will define and drive marketing and go-to-market strategies for industry-leading services, create content to help customers understand use cases and value propositions, and build marketing programs to drive awareness, engagement, adoption, and retention. This role is based in San Francisco, CA USA.

Requirements

8+ years of professional non-internship product marketing experience or 2+ years of post-MBA management or strategy consulting experience
Experience in software, SaaS, Developer Tools, or DevOps
Experience building product positioning and messaging
Experience with customer segmentation, profiling, and targeting

Nice To Haves

Direct experience with developers, and audiences that build applications
Experience crafting engaging content for developers
Comfortable marketing to technical leaders
Familiarity with Postman API Platform

Responsibilities

Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities
Work with engineering teams to distill key functionality and benefits into customer facing value messaging
Craft compelling, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars, social media that resonate with target personas.
Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks, etc)
Plan and implement feature and service launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
Support Postman events, third party trade shows and other events to help showcase our products to attendees.