Principal Product Marketing Manager

Attentive

About The Position

Attentive® is an AI marketing platform for 1:1 personalization, redefining how brands and people connect by combining powerful technology with human expertise. It unifies SMS, RCS, email, and push notifications, using an AI-powered personalization engine to deliver bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with over 8,000 customers across 70+ industries, including leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s. The company enables billions of interactions that power tens of billions in revenue for its customers. Attentive has a distributed global workforce with employee hubs in New York City, San Francisco, London, and Sydney, and has been consistently recognized for its performance and culture, including Deloitte’s Fast 500, LinkedIn’s Top Startups, Forbes’ Cloud 100, Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index. The role is for a Principal Product Marketing Manager to shape the story of AI across Attentive's omnichannel platform, defining a durable messaging and storytelling framework that translates complex innovation into clear, compelling customer value. This individual will lead the narrative across campaigns, sales, product experiences, and thought leadership, partnering with Product, Demand Generation, Sales, and Brand to ensure a cohesive, differentiated story that resonates with both technical and business audiences. The ideal candidate is a storyteller with technical depth in modern AI and the influence to drive alignment across teams.

Requirements

8–12+ years of experience in product marketing within B2B SaaS, ideally working on highly technical or platform products.
Experience marketing AI-powered products (e.g., generative AI, agents, automation, personalization, or data platforms).
Proven ability to lead complex positioning and messaging initiatives with visibility at senior leadership and executive levels.
Exceptional storyteller who can simplify complex concepts without losing depth or credibility.
Strong executive presence and communication skills, with experience influencing cross-functional stakeholders.
Highly collaborative, with a track record of driving alignment across Product, Marketing, and Sales.
Experience mentoring others and raising the bar for product marketing craft.

Responsibilities

Shape how we position and communicate transformative AI experiences on our omnichannel platform, translating advanced capabilities into clear, compelling customer value.
Develop a durable messaging framework spanning AI-driven personalization, automation, and orchestration across channels.
Create a cohesive narrative that connects product innovation to real customer outcomes and business impact.
Bring the platform story to life across every touchpoint—web, campaigns, lifecycle, sales, events, and partner channels.
Ensure consistency and clarity of messaging across a complex, multi-product ecosystem.
Partner with Brand and Content to deliver high-impact storytelling across formats (campaigns, thought leadership, launch events).
Own GTM strategy for our platform launches, ensuring strong differentiation and clear value articulation.
Partner cross-functionally with Product, Demand Gen, Sales, and Customer Success to align on messaging and execution.
Influence product direction by bringing market, competitive, and customer insights into roadmap discussions.
Partner with senior leadership to define and align on product marketing strategy and narrative direction.
Act as a unifying force across PMM, Product, and GTM teams to ensure consistency in how we go to market.
Serve as a trusted advisor on messaging for high-visibility initiatives.
Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy.
Continuously refine narratives based on performance, feedback, and evolving market dynamics.