Principal Product Marketing Manager — Rovo Studio & Agents
Atlassian•San Francisco, CA
•$148,653 - $233,825•Hybrid
About The Position
AI agents are reshaping how teams work — but most organizations are stuck between excitement and execution. Atlassian's Rovo Studio is the only platform that combines agent creation, cross-product orchestration, enterprise governance, and the Teamwork Graph inside the system of work customers already use. We're looking for a Principal PMM to own the core Studio experience positioning and drive the messaging that makes Atlassian impossible to ignore in the agentic AI conversation — in the market, in the field, and inside every customer's workflow.
Requirements
- 12+ years of B2B product marketing experience, with significant time on technical platform or developer/IT-persona products.
- Deep fluency in AI/ML market dynamics — you can articulate the difference between copilots, agents, and autonomous workflows, and you know where the market is headed.
- Proven ability to build category-level narratives that shift market perception, not just describe features.
- Enterprise positioning chops — you've crafted messaging that resonates with CIOs, IT leaders, and technical evaluators at scale.
- Strong cross-functional leadership — you influence product roadmaps, align sales enablement, and drive cohesion across multiple PMM pods without direct authority.
- Analyst relations experience — you've briefed analysts, shaped report placements, and used competitive intelligence to sharpen positioning.
- Comfort with ambiguity and speed — the agentic AI space moves fast; you thrive when the playbook is still being written.
Responsibilities
- Own foundational positioning for Rovo Studio's core building experience — the "prompt-to-solution" story that connects agent creation, automation, and app building into one narrative.
- Partner with Product on the foundational prompt experience, ensuring the marketing narrative and product experience reinforce each other.
- Develop and maintain messaging frameworks that land with enterprise buyers, IT admins, and knowledge-worker "makers" alike.
- Advance the agentic AI narrative through thought leadership, analyst engagement, and cross-portfolio campaign contributions.
- Partner with the team to evolve the AI Pitch Deck and analyst briefing materials, ensuring Atlassian's agentic story stays ahead of Salesforce Agentforce, Microsoft Copilot Studio, and emerging competitors.
- Contribute to marquee content — ebooks, whitepapers, op-eds — that establish Atlassian's POV on enterprise agentic AI.
- Support analyst report placements (Forrester Waves, Gartner MQs, IDC MarketScapes) with compelling proof points and differentiated positioning.
- Translate positioning into campaigns that move builders from first-agent creation to enterprise-grade orchestration.
- Create enablement assets (pitch decks, battlecards, demo scripts) that give sellers confidence to lead with the agentic AI story.
- Work closely with Technical PMM on technical frameworks, reference architectures, and developer-facing content.
- Collaborate with Collections PMMs to ensure agent messaging coheres across Jira, Confluence, JSM, and Bitbucket use cases.
Benefits
- health and wellbeing resources
- paid volunteer days
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
