Principal Product Marketing Manager, Data & BI

Actian Corporation

About The Position

Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI). We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us. We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions. Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell. The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding. If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you.

Requirements

6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories
Experience marketing a BI or analytics product directly
Background marketing to analytics teams, data engineers, and application developers
Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations
Experience with open-source communities, free trials and product-led growth models
Hands-on experience with AI tools and workflow automation (we pay attention to this)

Responsibilities

Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs
Lead go-to-market for product launches from bill of materials through sales enablement
Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms
Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts
Create sales plays and campaigns that drive adoption and pipeline impact
Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights
Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays
Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities
Translate roadmap updates into customer-facing messaging that reinforces value at renewal time
Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines
Create messaging and content for cross-sell expansion programs within the Actian portfolio