Principal Product Manager, Tech - Ad Products, Prime Video
About The Position
Prime Video is seeking a Principal Product Manager - Technical to join the Prime Video Ads team. This role involves defining and launching new ad formats and viewer experiences to change how advertisers engage with streaming audiences globally. The successful candidate will have end-to-end ownership of product, user experience, design, and technology for state-of-the-art ad experiences. The role focuses on innovation in areas like interactive video ads, pause ads, and live sports advertising, requiring invention, improvement, and end-to-end ownership of new ad format experiences. The position plays a key role in commercializing these experiences for advertisers and involves collaboration across Prime Video Ads, Prime Video, and the broader Amazon Ads organization to conceptualize, experiment, launch, and scale products that balance viewer experience quality with advertiser effectiveness. The ideal candidate possesses strong business judgment, customer obsession, and technical acumen with a passion for streaming and digital advertising. They must thrive in an entrepreneurial, ambiguous environment, capable of driving high-level strategic initiatives and executing hands-on. The role requires leveraging mental models and data-driven decision-making, with effective verbal and written communication skills for all levels of leadership.
Requirements
- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience technical product management
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience leading cross-organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority
- Experience with end to end product delivery
- Strong business judgment, customer obsession, and technical acumen with a passion for streaming and digital advertising.
- Ability to thrive and succeed in an entrepreneurial environment and not be hindered by ambiguity.
- Ability to develop and drive high-level strategic initiatives and roll up sleeves to get the job done.
- Leverage mental models and data-driven decision making.
- Effectively communicate verbally and in writing with leaders of all levels.
Nice To Haves
- Experience delivering products against plan in a fast-paced, multi-disciplined, distributed-responsibility and often ambiguous environment
- Experience in digital advertising, ad tech, or ad-supported media products, including understanding of ad serving, targeting, measurement, and the broader ad tech ecosystem
- Experience working with AI/ML technologies to build product experiences, particularly in how AI can enable or enhance new product capabilities
- Proven ability to make smart features versus time-to-market trade-offs; experience using data and metrics to back up assumptions and assertions of business value
- Experience in using analytical tools, such as Tableau, Qlikview, QuickSight
- Experience in building and driving adoption of new tools
- Bachelor's degree in computer science, engineering, analytics, mathematics, statistics, IT or equivalent
Responsibilities
- Define and own the multi-year product vision and strategy for ad formats and viewer experience innovation in Prime Video Live Sports, driving clarity in ambiguous and undefined opportunity spaces from concept through launch, scale, and iteration.
- Lead large, complex product initiatives end-to-end with complete independence, including product definition, engineering delivery, and go-to-market — making high-judgment trade-off decisions with long-term platform and business implications.
- Work across Prime Video Ads, Prime Video, and Amazon Ads organizations to conceptualize, experiment, launch, and scale Live Sports ad products that balance viewer experience quality with advertiser effectiveness, influencing organizational priorities and investment decisions.
- Drive executive-level alignment and build strategic partnerships with key stakeholders across multiple organizations to shape product vision for Live Sports advertising and achieve shared objectives.
- Partner as a technical peer with engineering, applied science, design, and business teams to deconstruct complex product and technical challenges into clear solutions, evaluating architecture trade-offs and ensuring extensibility and scalability.
- Identify and define whitespace ad format opportunities in Live Sports by developing deep expertise in viewer behavior, advertiser needs, competitive landscape, and emerging technologies including AI — articulating problems others haven't yet framed.
- Make sophisticated strategic trade-offs between viewer experience, advertiser value, and business outcomes, applying first-principles reasoning and exercising high judgment when data is incomplete or ambiguous.
- Design experimentation frameworks and measurement strategies that validate hypotheses, quantify viewer experience impact, and demonstrate advertiser ROI at portfolio scale.
- Own P&L accountability for Live Sports ad format programs, building and scaling profitable products that deliver meaningful business outcomes and establish competitive advantage for Prime Video.
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
- sign-on payments
- restricted stock units (RSUs)
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What This Job Offers
Job Type
Full-time
Career Level
Principal
