Principal, Ad Tech Enablement

Adobe•San Francisco, CA

About The Position

This is a new, integral senior role within the Global Marketing Organization. The individual will own, operate, and continuously evolve AI-powered and automated solutions across the ad tech ecosystem, including ad trafficking, taxonomy creation, metadata tracking, media activation, analytics, and finance handoff. This role involves evaluating and adopting industry tools, integrating them into the global media ecosystem, and producing custom solutions where gaps exist. The person will own scalable ad tech capabilities as the primary product owner and be responsible for global rollout across media strategy, buying desks, data analysis, asset creation, and financial teams.

Requirements

13+ years in programmatic/digital ad operations: trafficking, ad server management (Flashtalking experience), tagging/measurement (Adobe Launch experience), metadata/taxonomy, and end-to-end ad serving.
Demonstrated experience delivering and scaling AI and automation solutions in media operations— not just evaluating them.
Proven track record of global tool rollouts across multi-functional teams (agencies, buying desks, analytics, finance, creative).
Strong project management: requirements documentation, workback schedules, cross-functional alignment, and playbook creation.
Advanced analytics experience: MTA, large-scale datasets (Databricks a plus), working with log level data and translating data into actionable insights.
Advanced proficiency in workflow/ticketing platforms (Jira, Workfront, or equivalent); experience designing automated intake workflows.
Experience with DSPs, social buying platforms, and search engines from an ops and data perspective.

Responsibilities

Develop, productize, and operate capabilities based on artificial intelligence for end-to-end ad trafficking (across DSPs, social platforms and AdCloud), metadata/taxonomy generation, campaign QA, and media activation, reducing manual setup and human error.
Produce GenAI-powered taxonomy and naming convention solutions; maintain and iterate on them as standards evolve.
Lead integration of adopted tools into the existing tech stack, ensuring compatibility with data pipelines, taxonomy standards, and team workflows.
Develop playbooks and rollout schedules.
Act as a technical liaison across media, data engineering, and finance to reduce friction at key workflow intersections.
Continuously research and evaluate industry-standard ad tech, AI, and automation tools already in market (e.g., trafficking agents, GenAI metadata tools, analytics platforms, workflow automation).
Provide internal product feedback as a leader for Adobe-on-Adobe.