Principal Analyst, Marketing, Media & Ad Tech Briefings

EMARKETER•New York, NY

8d•$160,000 - $170,000•Hybrid

About The Position

EMARKETER is seeking a Principal Analyst to lead its daily coverage of Marketing, Media, & Ad Tech content. This role involves managing a team of analysts, setting the direction for daily briefings and real-time reports, and directly contributing content to subscriber-only newsletters. The position focuses on the full spectrum of the industry, from programmatic and retail media to AI-integrated marketing and customer engagement, aiming to bridge deep-dive research with high-impact media. This is a hybrid role based in the New York City office.

Requirements

5+ years of experience in an editorial or research leadership role, ideally within digital publishing or business intelligence.
Extensive experience writing authoritative business content spanning marketing, media, and/or ad tech topics, ideally in a high-velocity/daily production environment.
A sophisticated understanding of the intersection between marketing, media, and generative AI.
A track record of managing and coaching content contributors through direct, constructive feedback.
Public speaking experience with client presentations, industry events, media appearances, and/or webinars.
Strong logical reasoning and the ability to interpret complex datasets into a cohesive story.
Experience using engagement data (Open Rates, CTR, etc.) to inform and pivot content strategy.
Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future.
Candidates must be within commuting distance of our New York City office.

Nice To Haves

An exceptional communicator who can identify the "so what" in business news and translate high-level concepts into high-impact, concise, and actionable insights.
An industry authority who possesses a sophisticated understanding of the marketing, media and/or ad tech landscape and unique point of view that cuts through industry noise to provide original, must-read analysis.
A visual storyteller with a sharp eye for data and the ability to translate complex datasets into compelling, high-impact visualizations that anchor and elevate our stories.
An innovator who challenges the status quo, pilots new formats, and identifies untapped coverage opportunities.
A strategic thinker who can balance creative intuition with market analysis, constantly iterating on products to meet the evolving needs of our audience.
A metrics-driven leader who understands how to use audience metrics and industry data to anchor editorial decisions and prove ROI.
A high-EQ mentor with the patience and technical skill to elevate the work of analysts at all experience levels.

Responsibilities

Lead a high-performing team of analysts, providing mentorship and editorial oversight for newsletters on Marketing, Media, and Ad Tech.
Act as the final authority on all published content, ensuring briefings are persuasive, digestible, and forward-looking.
Author daily newsletter articles, high-impact reports, and presentations on pressing industry challenges.
Create engaging, data-centric charts and graphics to support analysis.
Represent EMARKETER at industry events, on social media, and across global news outlets.
Partner with product, sales, and data teams to refine content strategy based on subscriber engagement and email performance metrics.