Principal Product Manager, Seller Acquisition

Big Cartel•Remote, UT

8d•$190,000 - $210,000•Remote

About The Position

Big Cartel is hiring a Principal Product Manager to lead our Seller Acquisition Product Team. You’ll own the in-product new seller journey across trials, onboarding, shop discovery, and first orders. Your success will be measured on new seller growth and retention through the first 90 days of the seller lifecycle. You’ll report directly to the Co-CEO and work across engineering, design, growth and product marketing, data, and customer success. This role is US-based only, is fully remote, and requires closely aligning work schedules to ensure effective collaboration, communication and foster a great team culture.

Requirements

Owned growth, activation, onboarding, and monetization/conversion for a consumer or self-serve subscription product
Strategic and economic fluency across consumer channel acquisition, unit economics, conversion, activation, retention, CAC, LTV, and cohort analyses.
Understanding of the tensions that exist inside, and between, B2B and B2C products.
AI-native operator driving research synthesis, competitive teardowns, modeling, reporting, and prototyping with AI to validate an idea before spending engineering time on it.
Strong commercial instincts, always directly connecting product decisions to measurable business outcomes
Passion for e-commerce and making complex yet delightfully simple products
Prioritize and personally set and model a rapid pace of execution while making thoughtful tradeoffs that balance creating delightful experiences with the realities of business goals and timelines
Strong analytical mindset and are comfortable using data to drive decisions, but are also not paralyzed if it doesn’t exist
Move between strategic vision and hands-on detail without friction, and can seamlessly pivot between a scoping conversation with engineering and a channel strategy and data conversation with growth marketing
Spend your own time on the few highest-leverage points in a seller's first 90 days and empower a broad, cross-functional team to run the rest of the roadmap autonomously.
Willing to adopt and live Big Cartel’s values and embrace our high-performance culture leading through modeling behaviors, influence, and high personal accountability to results and behaviors
10+ years of product management experience, ideally with meaningful time spent on growth, activation, or subscription conversion

Responsibilities

Own the strategy and roadmap for the first 90 days of the in-product seller journey from trial through first sales
Work cross-functionally with designers, engineers, marketing, and customer success to ship, measure, and iterate quickly
Design, run, and interpret experiments and A/B tests to continuously improve conversion and activation across the first 90 days of the customer journey
Collaborate with Growth Marketing to build the product levers that make acquisition scale and compound economically including SEO +GEO, paid acquisition, social marketing, engagement triggers, and product-led growth loops.
Leverage data and direct customer insights to inform product and cross-functional growth recommendations to accelerate key customers objectives directly tied to the team’s charter
Measuring and communicating impact clearly, ensuring everything you do is aligned with the company strategy and priorities and drives measurable seller and business growth.