Principal Product Manager - Content

G2

1d • $200,000 - $225,000 • Remote

About The Position

G2 is seeking a US-based Principal Product Manager to lead the product strategy for its comprehensive Content portfolio. This role involves integrating G2's proprietary market evidence and customer voice into a cohesive product system, moving beyond simple content generation. The Product Manager will connect customer objectives with content creation, rights management, distribution, and measurement, while enhancing existing products and customer relationships. The core challenge is to define product boundaries, manage portfolio evolution, and maintain the independence and trust of G2's evidence. This is a senior individual contributor position requiring significant experience in content systems and advertising or activation products.

Requirements

• 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing products.
• Demonstrated product experience in both content systems and advertising, adtech, audience activation, or performance-marketing products.
• Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls.
• Experience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes.
• Proven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams.
• Commercial fluency across software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing.
• Excellent communication, customer judgment, and cross-functional influence in ambiguous environments.

Nice To Haves

• Experience with B2B media, content marketing platforms, ad tech, creator tools, or owned-media products.
• Experience commercializing proprietary data, research, audience, or customer-voice products.
• Experience with content operations, measurement, rights and provenance, or AI-assisted production workflows.

Responsibilities

• Own the product strategy and roadmap for the full G2 Content portfolio, including net-new AI products.
• Define how the current Content portfolio and future capabilities integrate into a coherent customer experience.
• Translate customer and market demand into clear product bets, sequenced roadmaps, and evidence-based portfolio decisions.
• Partner with go-to-market, Finance, RevOps, and Legal on rights, packaging, commercial readiness, and responsible experimentation.
• Build the product system that transforms G2 evidence and customer objectives into high-quality, reusable content across formats and channels.
• Apply AI to research, briefing, creation, enrichment, personalization, approvals, distribution, and measurement for leverage.
• Create structured content, metadata, provenance, rights, and workflow capabilities for reusable and trustworthy output.
• Design the human-control layer for strategy, taste, claim substantiation, brand safety, and material approvals.
• Connect content creation, distribution, activation, and measurement into a coherent customer experience.
• Use customer and performance signals to improve future product, content, and channel decisions.
• Run focused discovery and testing to validate customer value before scaling new capabilities.
• Make measurement clear for customers and internal teams to understand outcomes and next steps.
• Protect editorial independence, ensuring customers cannot buy conclusions, rankings, or favorable independent coverage.
• Set clear decision rights across Product, Editorial, Research, Creative, Delivery, and commercial teams.
• Align Product, Engineering, Data, Research, Editorial, Creative, Marketing, Revenue, and customer-delivery teams on the end-to-end experience.
• Define and track a focused set of product, customer, business, and trust metrics.
• Communicate product tradeoffs, investment needs, evidence, and progress clearly to senior stakeholders.

Benefits

• Performance
• Entrepreneurship
• Authenticity
• Kindness
• Value-driven, growing global community
• People-led ERGs
• DEI initiatives
• Philanthropic work (G2 Gives program)

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed