Principal Product Manager, AI Brand Visibility
About The Position
The Opportunity Chat responses and AI Overviews don't just link anymore - they synthesize answers. When an answer is synthesized instead of clicked, everything about how a brand gets found online changes. We're growing the team that owns Adobe Brand Visibility (formerly Adobe LLM Optimizer) - newly formed as Adobe combines its own solutions with Semrush Enterprise following the acquisition. This is a small, builder-heavy team that ships fast, uses AI natively, and measures success in real customer outcomes. No talking to hypothetical personas: Adobe's customers are the world's top brands, and you'll be talking directly with the people running marketing at them, every day.
Requirements
- 3–8 years of PM experience (Senior or Principal scope, depending on background)
- Deep SEO/GEO expertise — proficient in the AI-visibility tool landscape (Semrush AIO, BrightEdge, Conductor, Profound, or similar); hands-on Semrush experience is a strong plus
- Plugged into the SEO community, following the research and benchmarks published; a plus if you've shared your own findings or experiments
- Proficient in UX prototyping and user interviews, comfortable sketching flows and building a first version
- Technical enough to partner credibly with engineering and data partners
Nice To Haves
- direct experience with AEM Sites, Adobe Analytics, or comparable enterprise CMS/analytics/CDN solutions, and social media monitoring or affiliate marketing solutions.
Responsibilities
- Own the product strategy and roadmap for an area of our Brand Visibility solution
- Drive how the product ingests AI-answer-engine signals and connects into the CMS, analytics, and CDN platforms customers already run - AEM Sites and Adobe Analytics included
- Talk to top-brand marketing leaders daily - then sketch the flow, prototype it yourself with AI tools, and validate before engineering picks it up
- Define and own the important metrics that prove your area is moving the needle
Benefits
- comprehensive benefits programs
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
