Principal, Product Management

Versant • Orlando, FL

3d • Remote

About The Position

GolfNow is seeking a Principal Product Manager to shape its B2B golf technology portfolio. The role spans products that help golf course operators manage their businesses, improve customer experiences, and drive growth. It combines customer understanding, strategic thinking, technical fluency, and execution to turn business priorities into product improvements and innovations. The Principal Product Manager partners with Engineering, Design, and business leaders to make complex decisions and lead initiatives from discovery through measurable results, using AI and modern tools to accelerate learning, decision-making, and execution.

The position influences the evolution of GolfNow’s B2B products and their ability to help golf course operators succeed while driving adoption, retention, and revenue growth. Success involves developing deep product expertise, making informed recommendations, and taking ownership of customer and business outcomes.

This is a remote position, with occasional in-person collaboration for team meetings, strategic planning, and other business needs. There is no formal on-call rotation, but the role requires flexibility to participate in responses to critical production issues outside regular business hours when necessary. External candidates may be required to attend an in-person interview at a VERSANT Media location before a hiring decision.

Requirements

• Significant Product Management experience, preferably 8 or more years, with demonstrated success delivering measurable customer and business outcomes across complex products or initiatives.
• Experience with B2B software or technology products, including customer workflows, commercial considerations, and product adoption.
• Strong product judgment and strategic thinking, including the ability to navigate ambiguity, evaluate tradeoffs, and translate business objectives into actionable product priorities.
• Strong analytical skills and experience using customer research, product metrics, and experimentation to inform decisions.
• Technical fluency across APIs, integrations, system architecture, data flows, and engineering tradeoffs.
• Demonstrated ability to influence senior stakeholders, lead cross-functional initiatives, and communicate complex concepts clearly.
• An AI-native approach to Product Management, using AI, automation, and modern tools to improve problem-solving, decision-making, productivity, and outcomes.
• Demonstrated product leadership, accountability, and measurable impact.

Nice To Haves

• Experience developing products for golf course operators, hospitality businesses, or other operationally complex B2B environments.
• Familiarity with SaaS business models, subscription products, or integrated technology platforms.
• Knowledge of the golf industry, golf course operations, or related technology ecosystems.

Responsibilities

• Develop deep expertise across GolfNow’s B2B products, customers, and business, and take end-to-end accountability for initiatives and measurable customer and business results.
• Translate business objectives and customer insights into product priorities and roadmaps; partner with Product leadership to shape direction, evaluate opportunities, and make informed tradeoffs.
• Lead initiatives that simplify customer workflows, expand product capabilities, and drive adoption, retention, and revenue growth.
• Identify emerging customer needs, evaluate new technologies and approaches, and lead the development of innovative product capabilities.
• Build partnerships across Engineering, Design, Data, Operations, Sales, and business teams; communicate decisions and tradeoffs clearly and create cross-functional alignment.
• Drive complex initiatives from discovery through launch and beyond; define success measures, assess performance using qualitative and quantitative insights, and continuously improve products based on results.
• Use AI, automation, and modern tools to accelerate learning, improve decision-making and execution, and strengthen product outcomes.
• Demonstrate trust, teamwork, transparency, agility, and entrepreneurial spirit by collaborating across functions, communicating openly, adapting to new evidence, and identifying opportunities to create customer and business value.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed