Principal Product Designer

Gitwit•Tulsa, OK

9d•$140,000 - $170,000•Onsite

About The Position

Gitwit is hiring a Principal Product Designer to lead the product experience for new AI companies, and to set the standard of design quality the whole studio builds to. You will decide what the product should be and design it to a level of finish that holds up in front of real users. This is a seat for a designer with strong product judgment. Gitwit is an AI-first venture studio built to find problems worth solving, validate them rigorously, and build the companies that earn the right to exist. We are on pace to launch 15+ ventures in the next four years. For a designer, that means repeated chances to work on the most interesting part of company building: the first version. You are not maintaining one mature product for years. You are helping create new companies from the beginning, shaping the ambiguity, getting close to users, making the product calls, building the prototypes, launching, reading early signal, and handing off to a founding team. The pace only works if design can make the first clear product calls before everything is figured out. We need someone who can jump into a half-formed venture, figure out what the product needs to become, and help the team learn before we overbuild. You come in as a design lead from day one. We launch around five companies a year, and one or two of them will be yours to lead across the year. You own the product experience from early concept through prototype, first launch, user learning, and iteration. You help set the quality standard here. The ventures you lead carry your fingerprints on how they look, how they behave, and how finished they feel the day they meet their first users. When a founding team inherits a product from you, they should inherit a clear design system, resolved states and edge cases, and specs an engineer can build from directly. You will work shoulder to shoulder with discovery, product strategy, engineering, brand, and venture leadership to shape the first version of the company and product. The vision is shared. The product experience- how it works, how it feels, where it earns trust, and where it gets out of the user's way- is yours to lead. Early on, the work is hands-on: wireframing in a room, shaping feature plans, prototyping with AI, sitting with users, and pulling apart what they say, what they do, where they hesitate, and what they actually need. You are never tossing screens over a wall. You build next to an engineer in tight rotation, make product calls, test them quickly, and keep the distance between decision and working product short. After the initial product, you stay close to what happens next: what users understand, where they hesitate, what breaks down, and what the early signal suggests, and turn that learning into sharper decisions and better next versions. When the product has enough shape and the right founding team is ready to carry it forward, you make the handoff clean, then move to the next early product problem. You don't need to be a machine learning expert, but you should be genuinely curious about how AI is reshaping product design. A lot of this work is not about adding AI to old software patterns. It is about rethinking the workflow itself: what the user gives the system, what the system does on its own, when the human needs control, where trust breaks, and what the product should do when the AI is wrong. In one venture, that might mean designing how a user reviews and corrects an AI-generated recommendation. In another, it might mean replacing a dashboard with a workflow that quietly watches, decides, asks for approval, and acts. These are hard things to make feel simple, obvious, and trustworthy. That is a craft problem as much as a strategy problem, and it is the part of the work we care most about getting right. We want a teammate who finds that shift exciting and has strong opinions about how the design job itself is changing.

Requirements

5+ years in product design, hands-on and deep in the craft.
Experience taking products from zero to one.
A portfolio of work you can share that showcases your experience.
Craft and finish. Your shipped work shows real command of typography, layout, hierarchy, color, and interaction, taken all the way to resolved rather than roughly right. You know what good looks like and can back it up.
Zero-to-one ownership. You have taken ambiguous product ideas from early concept to launch for real businesses, and you can explain the tradeoffs that shaped the product.
Product judgment under uncertainty. You can generate multiple directions, pick one, explain why, and define what would prove it wrong.
AI-native interaction thinking. You are already thinking beyond forms, dashboards, and deterministic flows toward workflows where AI handles work, exposes uncertainty, earns trust, and knows when to ask for human judgment.
Research-to-product synthesis. You can point to times when interviews, observations, or usage signals changed the product direction, and explain why.
Clear cross-functional communication. You bring engineers, strategists, researchers, and venture leaders into the thinking so decisions do not feel mysterious or disconnected.
You should be the kind of designer who already has these instincts and finally wants a seat that lets you use them.

Nice To Haves

This is not a clean-lane design job. If you want polished requirements, a tidy backlog, long cycles, layers of review, and a roadmap handed down from somewhere else, this will feel uncomfortable. We move quickly, with incomplete information, high trust, and a lot of direct collaboration.
And this is not a brand design role. You do not need to invent a full identity system from scratch. But because our ventures are new, you do need to care about how the whole company shows up: a deck, an early website, a prototype, or how the product gets explained when it helps the venture become real.

Responsibilities

Set and hold the visual and interaction quality standard for the studio's products.
Lead zero-to-one product design for new AI products, from blank canvas through first launch and iteration.
Resolve the hard parts: the states, edge cases, and interaction details that make a product feel finished.
Design AI workflows where the product may not behave the same way twice, changing outputs, wrong or uncertain answers, human review, approval moments, fallback paths, and clear next steps.
Generate multiple design directions, weigh tradeoffs, make the call, and explain the reasoning clearly.
Prototype quickly to help the team learn what is real before overbuilding.
Translate user observation, research, and usage signals into product hypotheses, experiments, and design decisions.
Work tightly with product strategists, researchers, engineers, designers, and venture leaders to turn a promising idea into something real enough to test.
Bring discipline and meticulousness to how design gets built across the studio, so each product does not have to reinvent the basics from scratch.
Help the studio get smarter with each AI product by capturing what we learn about review, correction, approval, uncertainty, failure states, and user trust, and sharing it so each new venture starts sharper than the last.

Benefits

Competitive salary
Meaningful equity in every venture the studio builds
8 weeks of PTO
Excellent health, vision, and dental insurance, with 99% of employee premiums paid
401(k) with 4% match
Life insurance
Paid parental leave
Cell phone reimbursement
Monthly parking stipend
Weekly team lunches
Dog-friendly office
High-trust, high-autonomy culture
The chance to work on multiple high-impact ventures each year
Your own private office, and collaborative workspaces in one of the coolest office buildings in Tulsa