Principal Product Designer, Brand and Experience (Contract, Hands-On)

OfferUp•California, CA

38d•$100 - $165

About The Position

OfferUp is seeking a senior, hands-on Product Designer to help shape the brand's expression within the product experience. The goal is to make the app more distinctive, locally relevant, and brand-informed to improve user comprehension, activation, trust, and return behavior. This is an individual-contributor role focused on designing and building solutions, not just providing direction.

Requirements

Significant experience designing beloved consumer mobile products at scale.
A portfolio showing both strong interaction design and sophisticated visual judgment.
Demonstrated ability to translate a brand or product strategy into an end-to-end digital experience.
Experience improving discovery, marketplace, commerce, social, community or local products.
Fluency in experimentation, behavioral metrics and qualitative research.
Experience creating or evolving product design systems.
The executive communication skills to influence senior Product and business leaders.
Comfort entering an established product with meaningful legacy behavior, technical constraints and deeply monitored performance metrics.
Experience acting as a Principal Designer, Design Director, Head of Product Design or equivalent hands-on design leader.

Nice To Haves

The goal is to determine whether more distinctive experience design can create measurable value for OfferUp—and to leave behind both improved product experiences and a more durable way of producing them.

Responsibilities

Translate OfferUp's brand strategy into practical product-experience principles, and design the frameworks and artifacts that make those principles usable by product and engineering.
Identify the highest-value opportunities to make the product more comprehensible, locally relevant, trustworthy and recognizably OfferUp.
Design a small number of strategically important user experiences in Figma from concept through engineering-ready hand-off.
Develop testable hypotheses connecting design decisions to user and business outcomes, and build the prototypes needed to test them.
Partner closely with UX Design and Consumer Product teams to prototype, validate, ship and measure the work — hands-on for the core design deliverables, not delegating execution.
Build reusable interaction, visual and content patterns — component-level design work — that strengthen the broader product design system.
Assess the design operating model and recommend the appropriate long-term capability, informed by direct hands-on experience building within the current structure.
Build alignment across Product, Marketing/Brand, UX, and Engineering.
Raise the quality of the existing team through critique, modeling and practical systems.