Principal Pricing Analyst

CARFAX•Centreville, VA

4d•Hybrid

About The Position

CARFAX is seeking a Principal Pricing Analyst to serve as the lead revenue strategist and primary business partner for their Independent Dealer business unit. This role involves translating complex revenue levers into actionable tactics, adopting strategies for new product pricing, annual price adjustments, and retention initiatives, while proactively identifying opportunities to plug revenue leakage and scale commercial operations. The position requires a hybrid work model, with 3 days per week in the Centreville, VA office.

Requirements

8–10 years of experience in pricing, revenue management, or commercial finance.
Proven track record of supporting a business vertical or product line with at least $100M in annual revenue.
Demonstrated ability to work independently, challenge senior leadership with data-backed insights, and navigate ambiguous business environments.
High proficiency in SQL, CRM systems (Salesforce), and advanced data visualization tools (Tableau/Power BI).
Experience scaling pricing infrastructure—ideally within ecommerce or high-growth SaaS environments.

Responsibilities

Act as the lead revenue partner to the Business Unit head, providing data-driven insights that influence long-term growth and health of a business unit.
Execute pricing frameworks for new product launches, manage the annual price increase cycle, and design strategies to improve customer lifetime value (LTV) and retention.
Lead core initiatives to build for scale, including standing up and optimizing our ecommerce pricing channel and automating legacy commercial processes.
Upskill the organization’s financial acumen by teaching cross-functional teams how to interpret revenue data and apply it to their specific functions.
Autonomously hunt for "hidden" revenue opportunities, challenging the status quo by identifying value erosion and proposing corrective GTM tactics.
Transform raw data into compelling narratives and visual dashboards that drive executive decision-making.
Partner with cross-functional teams to scale product value communication including ROI reporting and performance insights delivered through customer success teams, CRM communications, and self-service channels.