Principal PMM - Adobe Stock Growth

Adobe•San Francisco, CA

About The Position

The Opportunity We are seeking a growth PMM to drive monetization across Adobe Stock’s website. The content space is rapidly evolving with the rise of AI and new creative workflows are emerging every day. In response, Adobe Stock is evolving into a dynamic, AI-integrated space. This shift requires a marketer who can lead new ways of merchandizing, messaging, and packaging our emerging offers and product value. This exciting role lives at the intersection of growth, product marketing, and e-commerce. You will direct how our offers show up across Adobe Stock’s purchase surfaces.

Requirements

10+ years in product marketing, growth, or related roles, ideally in PLG, or e-commerce sites with rich shopping experiences.
Proven experience driving conversion and revenue growth through experimentation and funnel optimization.
Strong understanding of pricing, packaging, and monetization strategy
Ability to translate customer insights and data into rich messaging and strategies that drive measurable impact.
Customer empathy - the best customer experiences and messaging ones the are the relevant ones rooted in deep customer understanding.
Exceptional cross-functional leadership skills and experience working in matrixed organizations
Strong communication and storytelling skills, with the ability to influence leadership

Responsibilities

Drive full-funnel growth strategy, messaging, and copy execution across customer lifecycle from acquisition to upsell and retention.
Work with product on roadmap experimentation of new offers, UI design, and messaging.
Partner with the analytics team to inspect the funnel, discover opportunities, and scale what works.
Meet with customers to deeply understand problems, needs, and value props so our offerings show up in highly relevant ways.
Raise the standards for the e-commerce experience based on industry analysis, research, or emerging technologies.
Collaborate closely with Product, Campaign, Analytics, Finance and GTM teams on product launches, merchandizing, and promotion strategy.
Drive Business Impact - own and influence key business metrics like CVR, upgrades, ARPU and revenue.
Regularly monitor dashboards on business health and understand how product changes are driving the business.